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		Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [director]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m. Place hold Request article Add to cart (remove)
		Gestión estratégica del marketing : establecimiento de objetivos / director de la colección Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [autor.]. Series: Biblioteca de Manuales prácticos de Marketing ; 6Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297g. Place hold Request article Add to cart (remove)
		Sistema IDEO para innovar productos y mercados : la capacidad de innovar determina el crecimiento y la supervivencia / Enrique Morales Nieto. by Morales, Nieto Enrique [autor.] \| Colegio de Estudios Superiores de Administración. Cesa \| Instituto Colombiano de Administración. INCOLDA. Series: Marketing BreakfastMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : [s.e.], 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: AU.0532 / M828s 2006. Place hold Request article Add to cart (remove)
		Competitive marketing : a strategic approach / John O'Shaughnessy. by O'shaughnessy, John [autor.]. Series: Routledge Library editions ; Marketing ;Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Abingdon, Oxon : Routledge, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 / O741c 2015. Place hold Request article Add to cart (remove)

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