Cases in marketing management / Kenneth L. Bernhardt, Thomas C Kinnear.
Material type:
TextLanguage: English Series: The Irwin series in marketingPublisher: Chicago, Ill : Irwin, 1997Edition: Seventh editionDescription: xiv, 665 páginas : ilustraciones, mapas ; 25 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 0256204640Subject(s): Mercadeo | Mercadeo -- Casos prácticos | Mercadeo -- Toma de decisiones | Promoción de ventas | Mercadeo -- Decision making -- Case studies | Mercadeo -- Management -- Case studiesDDC classification: 658.802 Online resources: Contributor biographical information | Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Libros
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Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / B517c (Browse shelf(Opens below)) | Ej. 1 | 1 | Available | 7101010852 | ||
|
Libros
|
Biblioteca CESA
Diagonal 34 A No. 5 A - 23 Casa Incolda PBX: 339 53 00 serviciosbiblioteca@cesa.edu.co |
General | 658.802 / B517c (Browse shelf(Opens below)) | Ej. 2 | 2 | Available | 7101010853 |
Total holds: 0
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