Results of search for 'ccl=an:49397 and se:Marketing'

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		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan. by Stern, Louis W, 1935- [autor.] \| Coughlan, Anne T. Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m. Place hold Request article Add to cart (remove)
		Cómo dirigir la promoción de sus ventas / Don E. Shultz, William Robinson ; traducción Carlos Gardini. by Shultz, Don E. - Robinson, William [coautor]. Series: Marketing / PublicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Granica, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / S387c. Place hold Request article Add to cart (remove)
		Guía de publicidad y marketing : 75 listas de verificación comprobadas para ahorrar tiempo y mejorar la eficacia de la publicidad / Ron Kaatz ; traducción. Alma Gieschen. by Kaatz, Ronald B [autor.]. Series: Marketing / PublicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : NTC Business Books, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K112g. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [autor]. Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Marketing social : la gestión de las causas sociales / Miguel Angel Moliner Tena. by Moliner Tena, Miguel Angel [autor.]. Series: Manuales prácticos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 1998Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Cases in marketing management / Kenneth L. Bernhardt, Thomas C Kinnear. by Bernhardt, Kenneth L, 1944- [autor.] \| Kinnear, Thomas C, 1943-. Series: The Irwin series in marketingEdition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Irwin, 1997Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B517c, ... Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor. by Kinnear, Thomas C, 1943- [autor.] \| Taylor, James R. (James Ronald), 1938-. Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m. Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy : J. Paul Peter, Jerry C Olson. by Peter, J Paul [autor.] \| Olson, Jerry C. (Jerry Corrie), 1944-. Series: Irwin/McGraw\Hill series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Irwin/McGraw\Hill, 1999Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P478c. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer. Series: Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F. Place hold Request article Add to cart (remove)
		Problemas de marketing : análisis de casos prácticos / Milton P. Brown, [y otros]. by Brown, Milton P [autor.] \| Cardozo, Richard N [coautor] \| Cunningham, Scott M [coautor] \| Salmon, Walter J [coautor] \| Sultan, Ralph G. M [coautor]. Series: ESADE ; tomo I ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1977Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B877p 1977, ... Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)

		Marketing / Courtland L. Bovée, Michael J. Houston, John V Thill. by Bovée, Courtland L [autor.] \| Houston, Michael J \| Thill, John V. Series: McGraw\Hill series in marketingEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B783m. Place hold Request article Add to cart (remove)
		Marketing channels / Louis W. Stern, Adel I. El\Ansary, Anne T. Coughlan. by Stern, Louis W, 1935- [autor.] \| Coughlan, Anne T. Series: The Prentice\Hall series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / S839m. Place hold Request article Add to cart (remove)
		Cómo dirigir la promoción de sus ventas / Don E. Shultz, William Robinson ; traducción Carlos Gardini. by Shultz, Don E. - Robinson, William [coautor]. Series: Marketing / PublicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Granica, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / S387c. Place hold Request article Add to cart (remove)
		Guía de publicidad y marketing : 75 listas de verificación comprobadas para ahorrar tiempo y mejorar la eficacia de la publicidad / Ron Kaatz ; traducción. Alma Gieschen. by Kaatz, Ronald B [autor.]. Series: Marketing / PublicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : NTC Business Books, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / K112g. Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation, and control / Philip Kotler. by Kotler, Philip [autor]. Series: The Prentice\Hall international series in marketingEdition: Ninth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, New Jersey : Prentice Hall, c1997Publisher: [s.l.] : [s.e.], 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m, ... Place hold Request article Add to cart (remove)
		Marketing management : analysis, planning, implementation and control / Phillip Kotler. by Kotler, Philip [autor.]. Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt. Place hold Request article Add to cart (remove)
		Políticas y estrategias de gamas de productos y precios : cómo gestionar el portafolio de productos y fijar precios de venta y de cesión / José María Ferré Trenzano y Jordi Ferré Nadal. by Ferré Trenzano, José María [autor.] \| Ferré Nadal, Jordi. Series: Guías prácticas de marketing. prontuarios y Check Lists ; 2Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F382p. Place hold Request article Add to cart (remove)
		La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix. by Payne, Adrian [autor.] \| Benassini, Marcela [revisión] \| Díaz Mena, Luis J [traductor]. Series: Colección pearson de marketing ; 2Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ... Place hold Request article Add to cart (remove)
		El plan de marketing : como elaborarlo con ayuda informática / Carlo Cutropía Fernández. by Cutropía Fernández, Carlo [autor.]. Series: Manueles practicos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial ESIC, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C988p. Place hold Request article Add to cart (remove)
		Marketing social : la gestión de las causas sociales / Miguel Angel Moliner Tena. by Moliner Tena, Miguel Angel [autor.]. Series: Manuales prácticos de marketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 1998Availability: Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)
		Cases in marketing management / Kenneth L. Bernhardt, Thomas C Kinnear. by Bernhardt, Kenneth L, 1944- [autor.] \| Kinnear, Thomas C, 1943-. Series: The Irwin series in marketingEdition: Seventh edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Irwin, 1997Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B517c, ... Place hold Request article Add to cart (remove)
		Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward. by Corey, E Raymond [autor.] \| Lovelock, Christopher H \| Ward, Scott, 1942- \| Harvard University.. Graduate School of Business Administration. Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p. Place hold Request article Add to cart (remove)
		Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor. by Kinnear, Thomas C, 1943- [autor.] \| Taylor, James R. (James Ronald), 1938-. Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m. Place hold Request article Add to cart (remove)
		Consumer behavior and marketing strategy : J. Paul Peter, Jerry C Olson. by Peter, J Paul [autor.] \| Olson, Jerry C. (Jerry Corrie), 1944-. Series: Irwin/McGraw\Hill series in marketingEdition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Irwin/McGraw\Hill, 1999Online access: Contributor biographical information \| Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P478c. Place hold Request article Add to cart (remove)
		Strategic marketing : planning and control / Graeme Drummond, John Ensor. by Drummond, Graeme [autor.] \| Ensor, John \| Chartered Institute Of Marketing. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth Heinemann, 1999Online access: Publisher description Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D795s. Place hold Request article Add to cart (remove)
		Marketing strategy / Paul Fifield. by Fifield, Paul [autor.] \| Chartered Institute Of Marketing. Series: The Chartered Institute of Marketing/Butterworth\Heinemann marketing seriesEdition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford (England) : Butterworth\Heinemann, 1998Online access: Publisher description \| Table of contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / F469m. Place hold Request article Add to cart (remove)
		El final del marketing que conocemos / Sergio Zyman ; traducción Isabel Ferrer. Series: Colección marketing y publicidadMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Buenos Aires : Ediciones Granica, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / Z99F. Place hold Request article Add to cart (remove)
		Problemas de marketing : análisis de casos prácticos / Milton P. Brown, [y otros]. by Brown, Milton P [autor.] \| Cardozo, Richard N [coautor] \| Cunningham, Scott M [coautor] \| Salmon, Walter J [coautor] \| Sultan, Ralph G. M [coautor]. Series: ESADE ; tomo I ;Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1977Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / B877p 1977, ... Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Los diez pecados capitales del marketing : indicios y soluciones / Philip Kotler ; traducción Ana García Bertrán. by Kotler, Philip [autor.] \| García Bertrán, Ana [traductor]. Series: Líderes del management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Edicione Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K847d. Place hold Request article Add to cart (remove)

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