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Positioning : the battle for your mind / Al Ries, Jack Trout.

by Ries, Al [autor.] | Trout, Jack.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559p 2001.

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The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout.

by Ries, Al [autor.] | Jack, Trout [coautor].

; Format: electronic available online remote Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994.

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  • Colegio de Estudios Superiores de Administración - CESA
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