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		Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization. by Desatnick, Robert L [autor.] \| Detzel, Denis H, 1945-. Series: The Jossey\Bass management seriesEdition: Revised edition / Robert L. Desatnick, Denis H Detzel.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: San Francisco, CA : Jossey\Bass Publishers, 1993Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / D441m. Place hold Request article Add to cart (remove)
		El pensamiento práctico en los negocios : 50 preguntas inteligentes que se hacen los que tienen éxito en los negocios / Craig R. Hickman ; traducción Carlos Gardini. by Hickman, Craig R [autor.] \| Gardini, Carlos, 1948- [traductor]. Series: ManagementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Granica, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / H628p. Place hold Request article Add to cart (remove)
		Fidelización... un paso más allá de la retención : el marketing directo, el despliegue CRM y la empresa virtual / Félix Cuesta Fernández ; prólogo Eduardo Montes Pérez. by Cuesta Fernández, Félix [autor.] \| Montes Pérez, Eduardo [prólogo .]. Series: : Serie McGraw-Hill de management. MarketingMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / C965f 2003, ... Place hold Request article Add to cart (remove)
		Beyond customer satisfaction to customer loyalty : the key to greater profitability / Keki R Bhote. by Bhote, Keki R, 1925- [autor.]. Series: AMA management briefingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : American Management Association, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B575b. Place hold Request article Add to cart (remove)

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