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		Why CRM doesn't work : how to win by letting customers manage the relationship / Frederick Newell. by Newell, Frederick, 1926- [autor.]. Edition: First edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Princeton, NJ : Bloomberg Press, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / N544w 2003. Place hold Request article Add to cart (remove)
		Service failure : the real reasons employees struggle with customer service and what you can do about it / Jeff Toister. by Toister, Jeff [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : American Managament Association, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 T646s. Place hold Request article Add to cart (remove)
		The ultimate question 2.0 : how net promoter companies thrive in a custoer-driven world / Fred Reichheld, Rob Markey. by Reichheld, Frederick F [autor.] \| Markey, Rob. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Review Press, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.872 R351u. Place hold Request article Add to cart (remove)
		Disney U : how Disney University develops the world's most engaged, loyal, and customer-centric employees / Doug Lipp. by Lipp, Doug [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw-Hill Education, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.3124 / L664u 2013. Place hold Request article Add to cart (remove)
		This is marketing : you can't be seen until you learn to see / Seth Godin. by Godin, Seth [autor.]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Penguin Random House / Portfolio, 2018Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / G585t 2018. Place hold Request article Add to cart (remove)

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