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Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo.

by Greenberg, Paul [autor.] | Franco Calvo, Mercedes [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1).

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CRM at the speed of light, fourth edition : Social CRM strategies, tool, and techniques for engaging your customers / Paul Greenberg.

by Greenberg, Paul [autor.].

Edition: Fourth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : McGraw Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / G798c.

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