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Marketing 1x1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II ; traducción Adriana Arias de Hassan.

by Arias de Hassan, Adriana [traductor] | Bonnett Vélez, Fabián [editor] | Gilmore, James H [compilador] | Pine, B. Joseph II [compilador].

Series: Harvard business reviewEdition: edición Fabián Bonnett Vélez.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m 2000, ...

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  • Colegio de Estudios Superiores de Administración - CESA
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