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		Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas. by Plazas Rojas, Fabio [autor.] \| Aragón Marina, Inmaculada. Series: MercadeoMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : el liderazgo en las ventas / Salvador Marcado H. by Mercado H., Salvador [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Grupo Vanchri, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S159c 2014. Place hold Request article Add to cart (remove)
		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / editores William O. Bearden, Richard G. Netemeyer y Kelly L. Haws. by Bearden, William O [editor .] \| Netemeyer, Richard G [editor .] \| Haws, Kelly L [editor .]. Edition: Third edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Los Ángeles, California : Sage Publications, Inc., 2011Other title: Marketing scales.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / H236h 2011. Place hold Request article Add to cart (remove)
		Marketing : enfoque América Latina : el marketing científico aplicado a Latinoamérica / Rolando Arellano Cueva ; revisión técnica Romeo Vite López, Pedro Cantú Elizondo ; editora Carla Soto. by Arellano Cueva, Rolando [autor] \| Vite López, Romeo [revisor] \| Cantú Elizondo, Pedro [revisor] \| Soto, Carla [editor]. Edition: primera ediciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Summary language: Spanish Publisher: México : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / AR679m 2010. Place hold Request article Add to cart (remove)

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