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Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Edition: Second edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Not available: Biblioteca CESA: Damaged (1).

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Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales.

by Malhotra, Naresh K [autor.].

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1).

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  • Colegio de Estudios Superiores de Administración - CESA
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