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		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigacion de mercados / Naresh K. Malhotra ; traduccion, Maria Elena Ortiz Salinas. by Malhotra, Naresh K [autor] \| Ortiz Salinas, María Elena [traductor]. Edition: 5a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion, c2008Publisher: [s.l.] : [s.e.], 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i2 2008, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez. by Hoyer, Wayne D [autor.] \| Jasso Hernand Borneville, Erika Montserrat [traductor] \| Macinnis, Deborah J \| Reyes Martínez, Javier [editor]. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Segmentación de mercados / Pablo Valderrey Sanz. by Valderrey Sanz, Pablo [autor.]. Series: Área MercadeoMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / V144s, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Clotilde Hernández Garnica, Claudio Alfonso Maubert Viveros ; revisión técnica Adriana Estrada, Ma. de los Angeles Ramos Solano, María del Pilar Palomar Fuentes. by Hernández Garnica, Clotilde [autor.] \| Guerrero Rosas, Pablo Miguel [editor] \| Maubert Viveros, Claudio Alfonso \| Palomar Fuentes, María Del Pilar [revisión] \| Ramos Solano, María de lol Ángeles [revisión]. Edition: Editor Pablo Miguel Guerrero Rosas.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, Pearson, 2009Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.8 / H557f, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| Mcdaniel, Carl. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Cengage Learning, 2016Other title: MKTG 10 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk3 2016, ... Not available: Biblioteca CESA: Lost (2). Place hold Request article Add to cart (remove)

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