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Market-based magement : strategies for growing customer value and profitability / Roger J. Best.

by Best, Roger J [autor.].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Person, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561ma.

Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez.

by Hoyer, Wayne D [autor.] | Jasso Hernand Borneville, Erika Montserrat [traductor] | Macinnis, Deborah J | Reyes Martínez, Javier [editor].

Edition: Quinta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1).

Viva la publicidad viva / Jorge Molina Villegas.

by Molina Villegas, Jorge [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v.

Cases and problems in investments / by Francis J. Calkins.

by Calkins, Francis J [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice-Hall, 1955Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.67082 / C155c.

Análisis científico de mercados / F. Vidal Burdils.

by Vidal Burdils, Francisco, 1901- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Labor, 1943Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / V648a.

Evaluación de proyectos / Gabriel Baca Urbina.

by Baca Urbina, Gabriel [autor.].

Edition: 5a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 2006Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.404 / B116e, ...

Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.

by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary.

Edition: 12a. edition / editor Alberto Canizal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...

Vademécum de mercados 2009 - 2010 / La Nota Económica.

by La Nota Económica [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : La Nota Económica, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / L293v.

Investigación de mercados / William G. Zikmund, Barry J. Babin ; traducción Guadalupe Meza Staines, Adolfo Deras Quiñones ; revisión técnica Oscar Balcázar Guzmán.

by Zikmund, William G [autor.] | Babin, Barry J | Belcázar Guzmán, Oscar [revisión] | Deras Quiñones, Adolfo [traductor] | Meza Staines, Guadalupe [traductor].

Edition: 9a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i.

Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero.

by Munuera Alemán, José Luis [autor.] | Rodríguez Escudero, Ana Isabel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ...

Comportamientos de compra del consumidor : 29 casos reales / coordinadores Salvador Ruiz de Maya e Ildefonso Grande Esteban.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / R934e.

El plan de marketing en la práctica / José Ma. Sainz de Vicuna Ancín.

by Sainz de Vicuna Ancin, José María [autor.].

Series: Libros profesionales de empresaEdition: 14a. edición / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC Editorial, 2010Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S158p, ...

Métricas del marketing / Alejandro Domínguez Doncel y Silvia Hermo Gutiérrez.

by Domínguez Doncel, Alejandro [autor.] | Hermo Gutiérrez, Silvia.

Series: Libros profesionales de empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D671m.

Investigación y técnicas de mercado / Angel Fernández Nogales.

by Fernández Nogales, Angel [autor.].

Series: Libros profesionales de empresaEdition: 2a. edition / revisada y actualizada.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F363i.

Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres.

by Mendoza Torres, Martha Ruth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : EAN, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M523g.

Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo.

by Gallo Carbajal, Gloria [autor.] | Narváez Rozo, Alberto [revisión] | Pertuz Molina, Rodrígo [editor].

Edition: Editor Rodrigo Pertuz Molina.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p.

Segmentación de mercados / Pablo Valderrey Sanz.

by Valderrey Sanz, Pablo [autor.].

Series: Área MercadeoMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / V144s, ... Not available: Biblioteca CESA: Lost (1).

MKTG 4 / Charles W. Lamb, Joseph F. Hair and Carl Daley McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F | Mcdaniel, Carl Daley.

Edition: Fourth edition, student edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Mason, OH : South\Western/Cengage Learning, 2011Other title: Marketing.Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L218m, ...

Marketing en las redes sociales : cómo las comunidades de consumidores digitales construyen su negocio / Larry Weber.

by Weber, Larry [autor.] | Martínez Montes de Oca, Rosa Ma.

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: México : McGraw\Hill, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W373m.

Marketing research / Alvin C. Burns, Ronald F. Bush.

by Burns, Alvin C [autor.] | Bush, Ronald F [coautor].

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 2010Availability: Items available for loan: Biblioteca CESA (5)Call number: 658.83 / B967m1 2010, ...

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