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Investigación de mercados / Carl McDaniel y Roger Gates ; revisión técnica Carlos Mondragón ; traducción Guadalupe Meza Staines.

by Mcdaniel, Carl Daley [autor.] | Gates, Roger Howard, 1942- | Meza Staines de Gárate, Guadalupe [traductor].

Edition: 6a edición .Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M478i.

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Essentials of marketing / Charles W. Lamb; Joseph F. Hair, JR.; Carl McDaniel.

by Lamb, Charles W, 1944- [autor.] | Hair, Joseph F [coautor.] | McDaniel, Carl [coautor.].

Edition: Seventh edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Original language: English Publisher: United States: Cengage Learning, 2012Copyright date: ©2009 Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L218 2012.

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  • Colegio de Estudios Superiores de Administración - CESA
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