Marketing analytics : data driven techniques with microsoft excel / Wayne L. Winston; technical editor Lopo Rego.
Material type:
TextOriginal language: English Publisher: Indianapolis : John Wiley & Sons Inc, 2014Edition: First editionDescription: 690 páginas : ilustraciones, gráficas ; 23 cmContent type: texto Media type: sin mediación Carrier type: volumenISBN: 9781118373439; 9781118439357Subject(s): Microsoft Excel (Programa para computador) | Procesamiento electrónico de datos -- Estrategia y técnica | Herramientas (Programas para computador) | Empresas -- Procesamiento electrónico de datos | Analítica de negociosDDC classification: 658.05425 Online resources: Recurso digital | Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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I. Using excel to summarize marketing data ; II. Pricing ; III. Forecasting ; IV. What do customers want? ; V. Customer value ; VI. Market segmentation ; VII. Forecasting new product sales ; VIII. Retailing ; IX. Advertising ; X. Marketing research tools ; XI. Internet and social marketing
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques and achieve optimum results. editor.
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