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Marketing : decisiones y conceptos básicos / William M. Pride, O.C. Ferrell, traducción Julio Coro Pando.

by Pride, William M [autor.] | Coro Pando, Julio [traductor] | Ferrell, O.C [coautor].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Nueva editorial Interamericana, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P947m.

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Marketing : conceptos y estrategias / William M. Pride. O. C. Ferrel ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolas Jany Castro.

by Pride, William M [autor.] | Ferrell, O.C | Jany Castro, José Nicolás, Revisor | Rosas Lopetegui, Gloria Elizabeth [traductor].

Edition: 9a. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, c1997, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / P947m, ... Not available: Biblioteca CESA: Damaged (1).

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
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