Ventas al detalle, proceso de compras y determinación de precios (merchandising) / Eugene L. Dorr, [y otros].

By: Dorr, Edgene L [autor.]Contributor(s): Haines, Peter G [coautor] | Meyer, Warren G [coautor] | Richert, G. Henry [coautor]Material type: TextTextLanguage: Spanish Series: Curso práctico de mercadotecnia McGraw-Hil ; No. 9Publisher: México : McGraw-Hill de Mexico, 1983Edition: 2 editionDescription: 139 páginas : ilustracionesContent type: texto Media type: sin mediación Carrier type: volumenSubject(s): Política de precios | Promoción de ventas | Comercio minoristaDDC classification: 658.87
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