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		Planeación en mercadotécnia para el gerente de ventas / David W. Cravens ; traducido por Alfredo Díaz Mata. by Cravens, David W [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C899p. Place hold Request article Add to cart (remove)
		Comercialización creativa / Theodore Levitt ; traducido por Jorge Gutierrez Villarreal. by Levitt, Theodore [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666c. Place hold Request article Add to cart (remove)
		Planeación estratégica de mercado : problemas y enfoques analíticos / Derek F. Abell, John S. Hammond ; traducido por Alfredo Gómez Mata. by Abell, Derek F. - Hammond, John S [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A141p. Place hold Request article Add to cart (remove)
		Toma de decisiones en mercadotecnia : un enfoque a la construcción de modelos / Gary L. Lilien, Philip Kotler. by Lilien, Gary L [autor.] \| Kotler, Philip. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L728t. Place hold Request article Add to cart (remove)
		Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón]. by Cravens, David W [autor.] \| Hills, Gerald E \| Woodruff, Robert B. Series: Marketing universitarioMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a. Place hold Request article Add to cart (remove)
		Solución de problemas en mercadotecnia / J. Donald Weinrauch ; traducción John Delvalle Tupper. by Weinrauch, J. Donald [autor.] \| Delvalle Tupper, John [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W423s. Place hold Request article Add to cart (remove)
		Marketing estratégico para la era digital / Bill Bishop ; traducción José Manuel Salazar Palacios ; revisión técnica Fernando Gutiérrez Cortés. by Bishop, Bill [autor.] \| Gutiérrez Cortés, Fernando [revisión] \| Salazar Palacios, José Manuel [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B596m. Place hold Request article Add to cart (remove)
		Cibermarketing / Mario de la Garza Gorostieta. by Garza Gorostieta, Mario de La [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M245c. Place hold Request article Add to cart (remove)
		La ventaja del conocimiento : 14 visionarios definen el éxito de mercadeo en la nueva economía / Rudy Ruggles y Dan Holshouse ; traducción Ma. Elena Rosas Sánchez. by Ruggles, Rudy [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / R932v. Place hold Request article Add to cart (remove)
		Mercadotecnia internacional / Richard L. Sandhusen ; traducción Ma. Helena Rosas Sánchez ; revisión técnica Mario de la Garza Gorostieta. by Sandhusen, Richard L [autor.] \| De la Garza Gorostieta, Mario [revisión] \| Rosas Sánchez, María Helena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / S217m. Place hold Request article Add to cart (remove)
		Mercadotecnia / Richar L. Sandhusen ; traducción María Elena Rosas Sánchez. by Sandhusen, Richard L [autor.] \| Rosas Sánchez, Maria Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Compañía Editorial Continental, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S217m. Place hold Request article Add to cart (remove)

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