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Planeación en mercadotécnia para el gerente de ventas / David W. Cravens ; traducido por Alfredo Díaz Mata.

by Cravens, David W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C899p.

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Administración en mercadotecnia / David W. Cravens, Gerald E. Hills, Robert B. Woodruff ; [traducción, Consuelo Hidalgo y Mondragón].

by Cravens, David W [autor.] | Hills, Gerald E | Woodruff, Robert B.

Series: Marketing universitarioMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1993Other title: Mercadotecnia.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C898a.

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  • Colegio de Estudios Superiores de Administración - CESA
  • Diagonal 34ª # 5ª-23
  • PBX: 339 53 00 – 1189 -1120
  • Bogotá, Colombia
  • Términos y condiciones
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