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		Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro. by Kotler, Philip [autor.]. Edition: 7a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d. Place hold Request article Add to cart (remove)
		Las claves de CRM : gestión de relaciones con los clientes / Paul Greenberg ; traducción Vuelapluma ; edición Mercedes Franco Calvo. by Greenberg, Paul [autor.] \| Franco Calvo, Mercedes [editor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G798c, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing estratégico / Roger J. Best ; traducción Dionisio Cámara Ibáänez. by Best, Roger J, 1945- [autor.] \| Cámara Ibánez, Dionisio [traductor]. Edition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B561m. Place hold Request article Add to cart (remove)
		Caótica : administración y marketing en tiempos de caos / Philip Kotler y John A. Caslione ; traducción de Affán Buitrago. by Kotler, Philip [autor.] \| Caslione, John A. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Norma, 2010Other title: [Chaotics. Español].Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874c, ... Place hold Request article Add to cart (remove)
		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		CRM : las cinco pirámides del marketing relacional / Cosimo Chiesa de Negri. by Chiesa de Negri, Cosimo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C533c, ... Place hold Request article Add to cart (remove)
		Marketing communications : principles and practice / Philip J. Kitchen. by Kitchen, Philip J [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Londres : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / K622m 2006. Place hold Request article Add to cart (remove)

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