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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción de Leticia Esther Pineda Ayala, Lourdes Amador Araujo.

by Kotler, Philip, 1931- [autor.] | Amador Araujo, Lourdes | Lane Keller, Kevin | Pineda Ayala, Leticia Esther.

Edition: Decimoquinta edición.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Pearson, 2016Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (8)Call number: 658.8 / K874d1 2016, ... Not available: Biblioteca CESA: Lost (1).

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Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

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