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Gerencia de mercadotecnia / Mike Wilson ; traducción Ma. Teresa Carter Bartlett.

by Wilson, Mike [autor.] | Carter Bartlett, María Teresa [translator].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Ventura Ediciones, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W763g.

La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt.

by Barabba, Vincent P [autor.] | Angstadt, Michel [translator] | Zaltman, Gerald.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v.

Marketing : the core / Roger A. Kerin, Steven W. Hartley.

by Kerin, Roger A [autor.] | Hartley, Steven William.

Edition: 6a edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York, NY : McGraw-Hill Education, 2016Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K455m 2016. Not available: Biblioteca CESA: Lost (1).

Inside the box : a proven system of creativity for breakthrough results / Drew Boyd, Jacob Goldenberg.

by Boyd, Drew [autor.] | Goldenberg, Jacob.

Edition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York Simon & Schuster, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4094 / B789i 2013.

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