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Life\styled marketing.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l.

Planeación del producto / traductor María Antonieta Esteve de Baralt.

by Nye, Bernard C [autor.] | Dorr, Eugene L.

Series: Serie Dorr. MercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1973Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / N994p, ...

Inmunidad al mercadeo / George Lazarus ; Bruce Wesler ; traducción Eduardo Calado Noguera ; revisión técnica Humberto Serna Gómez.

by Lazarus, George [autor.] | Calado Noguera, Eduardo [traductor] | Serna Gómez, Humberto | Wesler, Bruce.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L431i.

Good idea! now what? / Howard Bronson.

by Bronson, Howard [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Warner Books, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B869g.

Future stuff / Malcolm Abrams, Harriet Bernstein : illustrations by Bob Johnson.

by Abrams, Malcolm [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Penguin, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.020973 / A161f.

Classic failures in product marketing : marketing principles violations and how to avoid them / Donald W Hendon.

by Hendon, Donald W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Original language: English Publisher: Lincolnwood, Ill : NTC Business Books, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H497c.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Marketing the unknown : developing market strategies for technical innovations / Paul Millier.

by Millier, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : J. Wiley, 1999Online access: Contributor biographical information | Publisher description | Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M654m.

La esencia del marketing / selección de Robert J. Dolan ; traducción Adriana de Hassan.

by Bernal, Armando [editor] | Dolan, Robert J [compilador] | Hassan, Adriana de [traductor] | Monárez, Lucrecia [editor].

Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Grupo Editorial Norma, 1995Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / D659e, ...

Nuevos productos : de la idea al lanzamiento / José María Ferré Trenzano.

by Ferré Trenzano, José María [autor.].

Series: Marketing prácticoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Editorial Océano, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / F382n.

Innovacion de productos mediante ingenieria concurrente / Enric Barba Ibanez.

by Barba Ibanez, Enric [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5752 / B228i.

Una síntesis de política de producto / Alfredo Luengo Mesa.

by Luengo Mesa, Alfredo [autor.].

Series: Cuadernos de documentaciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Business Marketing School - ESIC, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.575 / L948u, ...

Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.

by Krishna, Aradhna [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Taylor & Francis Group, 2010Online access: Para consultar la tabla de contenido presione aquí Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / K927s.

Sensory marketing / Bertil Hultén, Niklas Broweus, Marcus van Dijk.

by Hultén, Bertil, 949 - [autor.] | Broweus, Niklas | Dijk, Marcus Van.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Palgrave Macmillan, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.822 / H917s.

Mojo : how to get it, how to keep it, how to get it back if you lose it / Marshall Goldsmith with Mark Reiter.

by Goldsmith, Marshall, 1949- [autor.] | Reiter, Mark.

Edition: First edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Hyperion, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G624m.

Financial calculus : an introduction to derivative pricing / Martin Baxter and Andrew Rennie.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : Cambridge University, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63221 / B355f.

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