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La esencia de la mercadotecnia de servicios / Adrian Payne ; traducción Luis J. Díaz Mena ; revisión técnica Marcela Benassini Félix.

by Payne, Adrian [autor.] | Benassini, Marcela [revisión] | Díaz Mena, Luis J [traductor].

Series: Colección pearson de marketing ; 2Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : Prentice Hall Hispanoamericana, 1996Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.82 / P346e, ...

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Relationship marketing : creating shareholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martín [autor.] | Payne, Adrian.

Edition: Revised edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Oxford ; Burlington, MA : Elsevier Butterworth\Heinemann, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / C556r 2002.

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