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		La clientelización de los mercados : la nueva frontera en la competencia comercial / B. Joseph Pine II ; traducción de Jesús Villamizar Herrera ; revisión técnica de Humberto Serna Gómez ; prólogo de Stan Davis. by Pine, B. Joseph, II [autor.] \| Villamizar Herrera, Jesús [traductor .] \| Serna Gómez, Humberto [revisión] \| Davis, Stanley M [prólogo ]. Series: : Serie empresarialMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P649c 1994, ... Place hold Request article Add to cart (remove)
		The experience economy : work is theatre every business a stage / B. Joseph Pine II, James H. Gilmore. by Pine, B. Joseph [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.56 / P649e. Place hold Request article Add to cart (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- [autor.] \| Pine, B. Joseph. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / G488a. Place hold Request article Add to cart (remove)
		Marketing 1x1 : cada cliente es un mercado / compilado por James H. Gilmore y B. Joseph Pine II ; traducción Adriana Arias de Hassan. by Arias de Hassan, Adriana [traductor] \| Bonnett Vélez, Fabián [editor] \| Gilmore, James H [compilador] \| Pine, B. Joseph II [compilador]. Series: Harvard business reviewEdition: edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M345m 2000, ... Place hold Request article Add to cart (remove)

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