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Administración / Peter Drucker ... [y otros].

by Buenham, David H [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor] | Levitt, Theodore | Mcclelland, David C.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Agencia de Comunicación Internacional de los Estados Unidos de America, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / A238a 1978.

Comercialización creativa / Theodore Levitt ; traducido por Jorge Gutierrez Villarreal.

by Levitt, Theodore [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Compañía Editorial Continental, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666c.

Reflexiones en torno a la gestión de empresas / Theodore Levitt ; traducción autorizada del inglés por la editorial.

by Levitt, Theodore, 925-2006 [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / L666r.

Innovaciones en marketing : nuevas perspectivas de beneficios y expansión / traductor Alberto Fernández Arias.

by Levitt, Theodore, 1925- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Libros McGraw\Hill de México, 1977Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L666i.

HBR's 10 must reads on strategic marketing / Roland T. Rust [y otros diecinueve].

by Harvard Business Review Press | Rust, Roland T [autor.] | Moorman, Christine [autor.] | Bhalla, Gaurav [autor.] | Edelam, David C, 1961- [autor.] | Levitt, Theodore [autor.] | Christensen, Clayton M [autor.] | Cook, Scott, 1952- [autor.] | Hall, Taddy [autor.] | Keller, Kevin Lane, 1956- [autor.] | Silverstein, Michael J, 1955- [autor.] | Sayre, Kate [autor.] | Anderson, James C [autor.] | Narus, James A [autor.] | van Rossum, Wouter [autor.] | Fournier, Susan [autor.] | Lee, Lara [autor.] | Reichheld, Frederick F [autor.] | Kotler, Philip, 1931- [autor.] | Rackham, Neil [autor.] | Krishnaswamy, Suj.

Series: HBR's 10 must reads seriesEdition: First. edition.Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2013Other title: Harvard business review's 10 must reads on strategic marketing | HBR's ten must reads on strategic marketing.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H261h 2013, ...

HBR's 10 must reads the essentials / Clayton M. Christensen [y otros doce].

by Harvard Business Review Press | Christensen, Clayton M [autor.] | Overdorf, Michael [autor.] | Davenport, Thomas H, 1954- [autor.] | Drucker, Peter Ferdinand, 1909-2005 [autor] | Goleman, Daniel, 1947- [autor.] | Kaplan, Robert S [autor.] | Norton, David P, 1941- [autor.] | Moss Kanter, Rosabeth [autor.] | Kotter, John P, 1947- [autor.] | Levitt, Theodore [autor.] | Porter, Michael E, 1947- [autor.] | Prahalad, Coimbatore Krishna Rao, 1941- [autor.] | Hamel, Gary [autor.].

Series: HBR's 10 must readsEdition: First. edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2011Other title: HBR's ten must reads the essentials | Harvard business review's 10 must reads the essentials.Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.401 / H339t 2011.

Marketing myopia / Theodore Levitt.

by Levitt, Theodore, 1925-2006 [autor.].

Series: : Harvard business review classicsMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, Massachusetts : Harvard Business Review Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L666m 2008.

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