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		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Waune D. Hoyer, Deborah J. Maclnnis ; traducción Érika Jasso Hernán D'Borneville ; Editor Javier Reyes Martínez. by Hoyer, Wayne D [autor.] \| Jasso Hernand Borneville, Erika Montserrat [traductor] \| Macinnis, Deborah J \| Reyes Martínez, Javier [editor]. Edition: Quinta edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning Editores, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H868co. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m. Place hold Request article Add to cart (remove)

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