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Marketing global marketing / Masaaki Kotabe, Kristiaan Helsen ; translator Hugo Iván Escoffié Martínez, Fernando Roberto Pérez Vázquez.

by Kotabe, Masaaki [autor.].

Series: Área mercadotecniaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Limusa Wiley, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K871m.

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The sage handbook of international marketing / Maasaki Kotabe, Edition Kristiaan Helsen, Edition.

by Kotabe, Masaaki [editor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Sage Publications, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.848 / S129g.

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