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		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		MARKSTRAT 3 : simulación para la mercadotecnica estratégica / Jean\Claude Larréché, Hubert Gatignon ; [traducción Julio Coro Pando]. by Larréché, Jean-Claude [autor.] \| Gatignon, Hubert. Series: Soluciones empresarialesMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / L333m. Place hold Request article Add to cart (remove)

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