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Managing services : marketing operations and human resources / Christopher H. Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Prentice-Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898m.

Product plus : how product + service = competitive advantage / Christopher Lovelock.

by Lovelock, Christopher H [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / L898p.

Services marketing / Christopher H. Lovelock.

by Lovelock, Christopher H [autor.].

Edition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / L897s.

Principles of service marketing and management / Christopher Lovelock, Lauren Wright.

by Lovelock, Christopher H [autor.] | Wright, Lauren.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898p.

Problems in marketing / [compiled by] E. Raymond Corey, Christopher H. Lovelock, Scott Ward.

by Corey, E Raymond [autor.] | Lovelock, Christopher H | Ward, Scott, 1942- | Harvard University.. Graduate School of Business Administration.

Series: McGraw\Hill series in marketingEdition: Sixth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1981Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C797p.

Administracion de servicios : estrategias para la creacion de valor en el nuevo paradigma de los negocios / Christopher Loverlock, [y otros cuatro] ; traduccion Miguel Angel Sanchez Carrion, Pilar Mascaro Sacristan, Jaime Gomez Mont Araiza ; colaboracion tecnica Karla Veronica Cabrera Martinez.

by Lovelock, Christopher H [autor] | Cabrera Martinez, Karla Veronica [colaborador] | Gómez Mont Araiza, Jaime [traductor] | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Series: Area: AdministracionEdition: Segunda edicion.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Naucalpan de Juarez, Estado de Mexico : Pearson Educacion de Mexico : Prentice Hall, 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A238a.

Administración de servicios : estrategias de marketing, operaciones y recursos humanos / Christopher H. Lovelock ... [y otros] ; traducción Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Angel Apuntes Aguirre.

by Apuntes Aguirre, Angel [autor.] | Anta, Marisa De [editor] | Lovelock, Christopher H | Mascaró Sacristán, Pilar [traductor] | Sánchez Carrión, Miguel Angel [traductor].

Edition: Editora Marisa de Anta.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898a.

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

by Lovelock, Christopher H [autor.] | Wirtz, Jochen.

Edition: Sixth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L898s.

Marketing de servicios : personal, tecnologia y estrategia / Christopher Lovelock, Jochen Wirtz ; traduccion, Leticia Esther Pineda Ayala.

by Lovelock, Christopher H [autor] | Pineda Ayala, Leticia Esther [traductor] | Wirtz, Jochen [autor].

Edition: 6a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Mexico : Pearson Educacion, 2009Publisher: [s.l.] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L911m 2009, ...

Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción Leticia Esther Pineda Ayala.

by Lovelock, Christopher H [autor.] | Wirtz, Jochen.

Edition: Séptima edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson, 2015Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / L911m1 2015, ...

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