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		Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman. by Barabba, Vincent P, 1934\ [autor.] \| Zaltman, Gerald. Material type: Text; Format: microfiche festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B223h. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino. by Zaltman, Gerald, 1938- [autor.] \| Merino, María Isabel [traductor]. Series: Empresa activa Urano \| Nuevos paradigmas UranoMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ... Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22m, ... Place hold Request article Add to cart (remove)
		La mercadotecnia : contribuciones de las ciencias de la conducta / Gerald Zaltman. by Zaltman, Gerald [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / Z22m. Place hold Request article Add to cart (remove)
		Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman. by Zaltman, Gerald [autor.] \| Zaltman, Lindsay H [coautor]. Material type: Text; Format: electronic available online ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m. Place hold Request article Add to cart (remove)

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