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		Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R Lehmann. by Gupta, Sunil, 1958- [autor.] \| Lehmann, Donald R. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / G977m. Place hold Request article Add to cart (remove)
		Marketing metrics : 50+ metrics every executive should master / Paul W. Farris ... [y otros]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2006Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / F246m, ... Place hold Request article Add to cart (remove)
		Strategic risk taking : a framework for risk management / Aswath Damodaran. by Damodaran, Aswath [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Wharton School Pub., 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.155 / D163s. Place hold Request article Add to cart (remove)

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