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All marketers are liars : the underground classic that explains how marketing really works and why authenticity is the best marketing of all / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / G585a, ... Not available: Biblioteca CESA: Damaged (3).

El gran libro de las Pymes : información financiera / Portafolio, ETB. directores proyecto NEST\AFINE, Sergio Calderón Acevedo, Camilo Téllez Zafra ; Comité de investigación, Mauricio Jaramillo ... [y otros].

by Calderón Acevedo, Sergio [autor.] | Casa Editorial el Tiempo (Bogotá, Colombia) | Jaramillo, Mauricio | Portafolio (Bogotá, Colombia) | Téllez Zafra, Camilo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Casa Editorial el Tiempo : Portafolio, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.15 / P841g, ...

Brújulas empresariales / Mauricio Rodríguez Múnera.

by Rodríguez Múnera, Mauricio [autor.].

Edition: 1a. edición .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Casa Editorial el Tiempo ; Portafolio, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.4001 / R696b 2004, ... Not available: Biblioteca CESA: Checked out (1).

La ruta del servicio : panorama general / Gabriel Vallejo López.

by Vallejo López, Gabriel [autor.].

Series: La Ruta del Servicio ; No.01Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / V182r, ...

001 compañías del año en Colombia / Prtafolio.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Colombia : Portafolio, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.15 / P841m, ...

La ruta del servicio : sector de servicios y bienestar / Gabriel Vallejo López.

by Vallejo López, Gabriel [autor.].

Series: La Ruta del Servicio ; No.4Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Portafolio, 2012Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / V182ru, ...

All marketers are liars : the power of telling authentic stories in a low-trust world / Seth Godin.

by Godin, Seth [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Portafolio Penguin, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 G585a. Not available: Biblioteca CESA: Lost (1).

Win bingly : persuasion in a world where facts don´t matter / Scott Adams .

by Adams, Scott, 1957- [autor.].

Edition: First.edition .Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Portafolio / Penguin, 2017Availability: Items available for loan: Biblioteca CESA (1)Call number: 303.3 / A211w 2017.

Goodwill de grandes empresas en Colombia y como lo lograron / José María Reventós Rabinat.

by Reventós Rabinat, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Portafolio, 2018Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.402 / R451g 2018, ...

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