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		El nuevo posicionamiento : lo más reciente sobre la estrategia de negocios #1 del mundo / Jack Trout, Steve Rivkin ; traducción Roberto Haas García. by Trout, Jack [autor.] \| Rivkin, Steve, 947-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : McGraw\Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / T859n. Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo. by Lambin, Jean-Jacques, 1933- [autor.] \| Cedillo, Mark [traductor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Place hold Request article Add to cart (remove)
		Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by Munuera Alemán, José Luis [autor.] \| Rodríguez Escudero, Ana Isabel. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M963e, ... Place hold Request article Add to cart (remove)
		Segmentación de mercados / Pablo Valderrey Sanz. by Valderrey Sanz, Pablo [autor.]. Series: Área MercadeoMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / V144s, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Fundamentos de marketing / Philip Kotler, Gary Armstrong ; traductores Lourdes Amador Araujo, Leticia Esther Pineda Ayala. by Kotler, Philip, 1931- [autor.] \| Armstrong, Gary \| Amador Araujo, Lourdes \| Pineda Ayala, Leticia Esther. Edition: 13ra. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Ciudad de México : Pearson Educación, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874f2 2016, ... Not available: Biblioteca CESA: Checked out (1). Place hold Request article Add to cart (remove)

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