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		Gerencia de marketing : estrategias y programas / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden ; traducción Cecilia Avila de Barón ; revisión técnica Gabriel Pérez Cifuentes. by Guiltinan, Joseph P [autor.] \| Ávila de Barón, Cecilia [traductor] \| Madden, Thomas J \| Paul, Gordon W \| Pérez Cifuentes, Gabriel [revisión]. Edition: 6a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G953g, ... Place hold Request article Add to cart (remove)
		Ser competitivos : nuevas aportaciones y conclusiones / Michael E. Porter ; traducción Rafael Aparicio Aldazábal. by Porter, Michael E, 1947- [autor.] \| Aparicio Aldazábal, Rafael [traductor]. Series: Colección Grandes GurúsMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Deusto, 2003Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / P847s. Place hold Request article Add to cart (remove)
		Formulación y pensamiento estratégico / Raúl Sanabria Tirado. by Sanabria Tirado, Raúl [autor.]. Edition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Planeta Colombiana, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / S197f. Place hold Request article Add to cart (remove)
		Dirección de Marketing / Philip Kotler, Kevin Lane Keller. by Kotler, Philip [autor.] \| Keller, Kevin Lane [coautor] \| Rivera, Clara E [traductor]. Edition: 12a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Educacion, 2006Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874d, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F Engel. by Blackwell, Roger D [autor.] \| Miniard, Paul W. Edition: Tenth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : Thomson Business and Economics, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B632c. Place hold Request article Add to cart (remove)
		Neuromarketing : exploring the brain of the consumer / Leon Zurawicki. by Zurawicki, Leon [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Berlin : Springer, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8019 / Z964n. Place hold Request article Add to cart (remove)
		The Sage handbook of qualitative research / edited by Norman K Denzin, Wonna S. Lincoln. by Denzin, Norman K [editor] \| Lincoln, Yvonna S [editor]. Edition: Fourth edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Thousand Oaks : Sage, c2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 001.42 / S129s, ... Place hold Request article Add to cart (remove)
		The marketing plan handbook / Marian Burk Wood. by Burk Wood, Marian [autor.]. Edition: Fifth edición.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Pearson, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959m. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Marketing management : a relationship approach / Svend Hollensen. by Hollensen, Svend [autor.]. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : Pearson, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / H722m 2015, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Escritura e investigación académica : una guía para la elaboración del trabajo de grado / Juan Santiago Correa R, Javier H. Murillo O. by Correa Restrepo, Juan Santiago [autor.] \| Murillo O, Javier H. Edition: 2a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración, 2015Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 001.42 / C824e 2015, ... Place hold Request article Add to cart (remove)
		Brandoffon : el branding del futuro / Andy Stalman. by Stalman, Andy [autor.]. Edition: 1ª edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S718b 2014. Place hold Request article Add to cart (remove)
		Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: First. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey John Wiley & Sons, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m19 2017, ... Place hold Request article Add to cart (remove)
		Desnudando la mente del consumidor : consumer insights en el marketing / Cristina Quiñones D. . by Quiñones D. Cristina [autor.]. Series: Paidós EmpresaEdition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Bogotá : Planeta, 2015Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / Q79d 2015. Place hold Request article Add to cart (remove)
		Cómo percibimos el mundo : una exploración de la mente y los sentidos / Ignacio Morgado Bernal ; prólogo Jordi Camí. by Morgado Bernal, Ignacio, 1951- [autor.] \| Camí, Jordi [prólogo .]. Edition: 1a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Barcelona : Ariel, 2012Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 153.4 / M847c 2012. Place hold Request article Add to cart (remove)
		Handbook of consumer psychology / Editores Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. by Haugtvedt, Curtis P [editor .] \| Herr, Paul M [editor .] \| Kardes, Frank R [editor .]. Series: Marketing and consumer psychology seriesMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Nueva York : Psychology Press, Taylor & Francis Group, 2008Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / H236h 2008. Place hold Request article Add to cart (remove)
		Ethnography for marketers : a guide to consumer immersion / Hy Mariampolsk. by Mariampolski, Hy [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: California : SAGE Publications, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M332e 2006. Place hold Request article Add to cart (remove)
		Cualitativa-mente : los secretos de la investigación cualitativa / Pepe Martínez. by Martínez, Pepe [autor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M386c 2008. Place hold Request article Add to cart (remove)
		Escasez : ¿Por qué tener poco significa tanto? / Sendhil Mullainathan, Eldar Shafir ; traducción Roberto R. Reyes Mazzoni . by Mullainathan, Sendhil [autor.] \| Shafir, Eldar \| Reyes Mazzoni, Roberto [traductor .]. Series: : Sección de obras de economíaMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México D.F. : Fondo de Cultura Económica . FCE, 2016Online access: Recurso digital \| OverDrive Availability: Items available for loan: Biblioteca CESA (1)Call number: 338.521 / M958e 2016. Place hold Request article Add to cart (remove)
		The Oxford handbook of evidence-based management / Editor Denise M. Rousseau. by Rousseau, Denise M [editor .]. Series: : Oxford library of psychologyMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New York : Oxford University Press, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / O982o 2012. Place hold Request article Add to cart (remove)

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