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Casos latinoamericanos sobre la moderna gerencia de ventas en el contexto del mercadeo / Konrad Fischer Rossi.

by Rossi, Konrad Fisher [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Editorial Limusa, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / F529c.

Estrategias recompetitivas : cómo reimpulsar el crecimiento de su producto en un mercado maduro / Mack Hanan ; traducción Adriana Arias de Hassan.

by Hanan, Mack [autor.] | Arias de Hassan, Adriana [traductor].

Series: Serie Norma Desarrollo GerencialMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Editorial Norma, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233e.

Diccionario metodológico de mercadotecnia / Guy Serraf ; traducción Hélene Levesque Dion ; revisión técnica Hilda Martínez Silva.

by Serraf, Guy [autor.] | Levesque Dion, Hélene [traductor] | Martínez Silva, Hilda [revisión].

Material type: Text Text; Format: large print festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: R 658.8003 / S487d.

Reinventando el marketing de empresa a empresa / Paul Sherlock.

by Sherlock, Paul [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S551r.

Marketing management : analysis, planning, implementation, and control / Philip Kotler.

by Kotler, Philip [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Key account management : maximising profitability from major customers / John Rock.

by Rock, John [autor.].

Edition: Second edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Warriewood (Australia)] : Business & Professional Publishing, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / R682k.

Estrategias exitosas de mercadeo / Len Hardy ; traducción Jesús Villamizar Herrera ; revisión técnica Centro de Gerencia Estratégica, Humberto Serna Gómez.

by Hardy, Len [autor.] | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor] | Centro de Gerencia Estratégica [rev].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis Fondo Editorial, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H268e.

Gestión del marketing social / Antonio Leal Jiménez.

by Leal Jiménez, Antonio [autor.] | Peralba Ruiz, Ma. Victoria [editor].

Series: Serie MacGraw\Hill de managementEdition: Editora Ma. Victoria Peralba Ruiz.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L433g.

El mercadeo social en Colombia / Yaromir Muñoz Molina.

by Muñoz Molina, Yaromir [autor.].

Series: Colección textos de administraciónMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Medellín : Fondo Editorial Universidad EAFIT, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M971m.

Estrategia de marketing / O. C. Ferrell, Michael D. Hartline ; traducción Verania de Parres.

by Ferrell, O.C, 1943- [autor.].

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Thomson, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F383e, ... Not available: Biblioteca CESA: Damaged (1).

Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer.

by Álvarez Del Blanco, Roberto Marcos [autor.] | Winer, Russell S, 1951- [prólogo].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ...

Principios de marketing / Philip Kotler, Gary Armstrong ; traducción Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli.

by Kotler, Philip [autor.] | Flores Zamora, Javier de Jesús [revisión] | Galli, Carlos Alberto [revisión] | García de Madariaga, Jesús [revisión] | Moreno López, Yago [traductor] | Armstrong, Gary.

Edition: 12a. edition / editor Alberto Canizal.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Pearson Educación, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / K874m, ...

Prevision y accion comercial / Antonio Arjona Ciria.

by Arjona Ciria, Antonio [autor.].

Series: Manuales practicos de gestion de empresas ; D ; 3Edition: 2 edition.Material type: Text Text; Literary form: Not fiction Language: Spanish Publisher: Bilbao : Deusto, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / A719p.

El arte de vender : como vencer la resistencia del comprador / Albert Goldstein ; traducción José Rovira Sánchez.

by Goldstein, Albert [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / G624a.

Estructura científica de la venta : técnicas profesionales de las ventas / José María Llamas.

by Llamas, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Limusa, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / Ll791e.

Money making marketing : finding the people who need what you're selling and making sure they buy it / Jeffrey Lant.

by Lant, Jeffrey L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : JLA Publications, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L296m.

Mercadotecnia programada / Salvador Mercado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Noriega Editores ; Editorial Limusa, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M553m.

Mercadeo práctico para nuevas empresas : técnicas para abrir puertas y capturar mercados / Dave Patten ; traducción: Zulma Ramos Ramírez ; revisión: Humberto Serna Gómez.

by Patten, Dave [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Legis, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P316m.

Nade entre tiburones sin que se lo coman vivo : venda, administre, motive y negocie mejor que sus competidores / Harvey Mackay ; traducción. Agustín Barcena.

by Mackay, Harvey [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Barcelona : Grijalbo, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M175n.

Inside secrets of outstanding salespeople : the fast track to high performance selling / C. Conrad Elnes.

by Elnes, C. Conrad, 1936- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice\Hall, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / E486i.

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