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		Marketing : real people, real choices / Michael R. Solomon, Elnora W Stuart. by Solomon, Michael R [autor.] \| Stuart, Elnora W. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / S689m, ... Place hold Request article Add to cart (remove)
		Historias fabulosas del marketing / Ignacio Soret lol Santos ; ilustraciones por Laura Soret Madolell. by Soret lol Santos, Ignacio [autor.] \| Soret Madolell, Laura [ilustrador]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Escuela Superior de Gestión Comercial y Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S713h. Place hold Request article Add to cart (remove)
		Máster en marketing / traducción María Luisa Establier. by Establier, María Luisa [traductor]. Series: Financial Times Mastering ; 11931Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / M423m, ... Place hold Request article Add to cart (remove)
		Marketing público : investigación, aplicaciones y estrategia / Ramón Rufin Moreno, Cayetano Medina Molina. by Rufín Moreno, Ramón [autor.] \| Medina Molina, Cayetano. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / R926m. Place hold Request article Add to cart (remove)
		Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. by Lindström, Martin, 1970- [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Free Press, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / L753b. Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		La mercadotecnia : contribuciones de las ciencias de la conducta / Gerald Zaltman. by Zaltman, Gerald [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Herrero, 1968Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / Z22m. Place hold Request article Add to cart (remove)
		Engagement marketing : una nueva publicidad para un marketing de compromiso / José Martí y Pablo Muänoz ; prólogo de Agustín Medina. by Martí, José [autor.] \| Medina Fernández, Agustín [prólogo] \| Muänoz, Pablo. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2008Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.812 / M378e, ... Place hold Request article Add to cart (remove)
		Segmentación significativa : incluye la pre\segmentación y la segmentación ad\hoc / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / P232s 2013. Place hold Request article Add to cart (remove)
		La segunda miopía del marketing y las técnicas de afloramiento de significados / José Antonio París. by París, José Antonio [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid Ediciones Haber 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P232s 2014. Place hold Request article Add to cart (remove)
		Gestión por categorías : la respuesta eficiente al consumidor (ECR) / Jordi Garrido i Pavia. by Garrido I Pavia, Jordi [autor.]. Series: Empresa y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G241g. Place hold Request article Add to cart (remove)
		Psicología del mercado : introducción a la práctica de la psicología económica / Peter Sauermann. by Sauermann, Peter [autor.]. Series: Biblioteca de Psicología ; 120Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Barcelona : Editorial Herder, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S255p. Place hold Request article Add to cart (remove)
		Variables psicológicas en la mercadotecnia / Laszlo Berényi, Rosa E. Monroy. by Berényi, Laszlo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B488v. Place hold Request article Add to cart (remove)
		El comportamiento del consumidor / Hugo Schnake Ayechu. by Schnake Ayechu, Hugo [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza. by Schiffman, Leon G [autor.] \| Kanuk, Leslie Lazar. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c. Place hold Request article Add to cart (remove)
		Consumer behavior : buying, having, and being / Michael R Solomon. by Solomon, Michael R [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c. Place hold Request article Add to cart (remove)
		Breve curso de marketing para mercado abierto / Javier Cordero Ramírez. by Cordero Ramírez, Javier [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon, Albert J. Della Bitta ; traducción Rosa María Rosas Sánchez. by Loudon, David L [autor.] \| Della Bitta, Albert J [coautor] \| Rosas Sánchez, Rosa María [traductor]. Edition: 4 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1995Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L886c, ... Place hold Request article Add to cart (remove)

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