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The marketing plan : how to prepare and implement it / William M Luther.

by Luther, William M [autor.].

Edition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : AMACOM, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L973m.

Life\styled marketing.

by Hanan, Mack [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [New York] : American Management Association, [1972]Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H233l.

Hacia un marketing efectivo / Diriventas.

by Diriventas [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Diriventas, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D598h.

Dirección de mercadotecnia : análisis, planeación y control / Philip Kotler; traducción Andres Ma. Mateo.

by Kotler, Philip [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1974Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Estructura científica de la venta : técnicas profesionales de las ventas / José María Llamas.

by Llamas, José María [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Limusa, 1978Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / Ll791e.

The dartnell sales promotion handbook / Editor Ovid Riso.

by Riso, Ovid Ed [autor.].

Edition: 7 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : The Dartnell, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.81 / R595d.

La gerencia de marca / George S. Domínguez ; traducción José Meza Nieto.

by Dominguez, George S [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Diana, 1976Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.57 / D671g.

Money making marketing : finding the people who need what you're selling and making sure they buy it / Jeffrey Lant.

by Lant, Jeffrey L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Cambridge, MA : JLA Publications, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L296m.

Successful direct marketing methods / Bob Stone.

by Stone, Bob [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : Crain, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S877s. Not available: Biblioteca CESA: Lost (1).

New product development : what really works / George Gruenwald.

by Gruenwald, George [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Lincolnwood, Ill : NTC Bussiness Book, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / G886n.

Mercadotecnia programada / Salvador Mercado H.

by Mercado H., Salvador [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Noriega Editores ; Editorial Limusa, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M553m.

El comportamiento del consumidor / Hugo Schnake Ayechu.

by Schnake Ayechu, Hugo [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Bogotá : Editorial Trillas, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S357c.

Confissoes de um publicitário / David Ogilvy.

by Ogilvy, David [autor.].

Edition: 2 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Portuguese Publisher: Sao Paulo : Difel, 1982Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O349c.

Marketing : política e estratégia de distribuicao / Sérgio Roberto Dias.

by Dias, Sérgio Roberto [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Portuguese Publisher: Sao Paulo : Atlas, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / D541m.

A publicidade segundo Ogilvy / David Ogilvy.

by Ogilvy, David [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Portuguese Publisher: Sao Paulo : Premio, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / O349p.

Los planes rentables de comercialización : como prepararlos y como utilizarlos / James W. Taylor.

by Taylor, James W [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: New York : Alexander Hamilton Institute, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T238p.

Marketing update, 1989/90 : readings from the business press / [edited by] Robert F Hoel.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H694m.

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