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Publicidad y mercadeo / Ediciones P&M S.A.S.

by Ediciones P&amp.

Material type: Continuing resource Continuing resource; Format: large print ; Type of continuing resource: periodical Language: Spanish Publisher: Bogotá : Ediciones P&M S.A.S. 1983-2023Other title: P&M.Availability: Items available for loan: Biblioteca CESA (197)Call number: 658.8 , ... Not available: Biblioteca CESA: Damaged (1).

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Crown Business, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 L753b. Not available: Biblioteca CESA: Lost (1).

Logística & Marketing : una estrategia competitiva basada en el servicio al cliente y en la logística como valor agregado / Walter Zinn.

by Zinn, Walter.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Training & Development : International Seminars of Advanced Technology : Incolda, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / Z784in 1996.

El sistema de satisfacción del cliente en la calidad total : como definir estándares y procesos en función del cliente / Reinaldo Santos Gianni.

by Santos Gianni, Reinaldo.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.568 / S237s 1991.

Clientes de por vida / Gerardo González Uribe; Cesa, Incolda.

by González Uribe, Gerardo | Colegio de Estudios Superiores de Administración. Cesa | Incolda.

Series: Colección video empresarialMaterial type: Film Film; Type of visual material: videorecording Language: Spanish Publisher: Bogotá : P&B, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: I658.8 / G643ve 1997.

El comportamiento del consumidor y sus implicaciones en la Estrategia de Mercadeo : cómo actúan los consumidores colombianos e identificación de su perfil de compra / Lucía G. de Taborda, Elizabeth Richoux.

by G. de Taborda, Lucía [autor.] | Richoux, Elizabeth.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Incolda, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: I330.155 / G643co 1989.

Buyology / Martin Lindstrom : truth and lies about why we buy.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Random House Mondadori, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 L753b.

Consumers and individuals in China : standing out, fitting in / Michael B. Griffiths.

by Griffiths, Michael B, 1979- [autor.].

Series: Chinese worlds ; 31Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Routledge, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 339.470951 / G855c 2013.

Contagious : why things catch on / Jonah Berger.

by Berger, Jonah [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Simon & Schuster, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 B496c.

Happy customers everywhere : how your business can profit from the insight of positive psychology / Brend Schmitt.

by Schmitt, Bernd [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave MacMillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 S355h.

Marketing metaphoria : what deep metaphors reveal about the minds of consumers / Gerald Zaltman, Lindsay H. Zaltman.

by Zaltman, Gerald [autor.] | Zaltman, Lindsay H [coautor].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Harvard Business Press, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 Z22m.

Primal branding : Create zealots for your brand, your company, and your future / Patrick Hanlon.

by Hanlon, Patrick [autor.].

Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Free Press, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 H241p.

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