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		Brandwashed : el lavado de cerebro de las marcas : trucos que usan las compañías para manipular nuestra mente y obligarnos a comprar / Martin Lindstrom ; traduccion Santiago Ochoa. by Lindström, Martin, 1970- [autor.] \| Ochoa, Santiago [traductor] \| Traduccion De, nacimiento 1970. Brandwashed : tricks companies use to manipulate our minds and persuade us to buy. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogota : Norma, [2011]Publisher: 2011Publisher: [s.l.] : [s.e.], 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.843 / L753br, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque gerencial / Fabio Plazas Rojas. by Plazas Rojas, Fabio [autor.] \| Aragón Marina, Inmaculada. Series: MercadeoMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Ediciones de la U, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P723i. Place hold Request article Add to cart (remove)
		Consumer behaviour / Martin Evans, Ahmad Jamal, Gordon Foxall. by Evans, Martin J [autor.] \| Foxall, G. R \| Jamal, Ahmad, 965-. Edition: Second edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chichester (England) : Wiley, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / E924c. Place hold Request article Add to cart (remove)
		Gestión estratégica de la demanda / Néstor A. Salazar D. by Salazar Delgado, Néstor Alfredo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Colegio de Estudios Superiores de Administración CESA, 2011Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / S161g, ... Place hold Request article Add to cart (remove)
		Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan kartajaya, Iwan Setiawan. by Kotler, Philip [autor.] \| Kartajaya, Hermawan \| Setiawan, Iwan. Edition: 8a edition .Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: New Jersey : John Wiley, 2010Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K874m 2010, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		The culture code : an ingenious way to understand why people around the word buy and live as they do / Clotaire Rapaille. by Rapaille, Clotaire [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Broadway Books, 2006Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8343 / R216c, ... Place hold Request article Add to cart (remove)
		Hitting the sweet spot : how consumer insights can inspire better marketing and advertising / Lisa Fortini\Campbell ; editor Bruce Bendinger. by Fortini-Campbell, Lisa [autor.]. Series: The Consumer Insight Classic!Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Chicago, Ill : Workshop, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / F742h, ... Place hold Request article Add to cart (remove)
		Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II. by Gilmore, James H, 1959- [autor.] \| Pine, B. Joseph. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, 2007Online access: Contributor biographical information \| Publisher description \| Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8343 / G488a. Place hold Request article Add to cart (remove)
		Marketing en el punto de venta : 100 ideas clave para vender más / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Series: Libros profesionales de empresaEdition: Segunda edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 2013Other title: Marketing en el punto de venta : cien ideas clave para vender más.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181ma. Place hold Request article Add to cart (remove)
		MKTG 7 / Charles W Lamb; Joseph F Hair; Carl D McDaniel. by Lamb, Charles W [autor.] \| Hair, Joseph F \| Mcdaniel, Carl D. Edition: Student Edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Mason, OH : South\Western College Publishing, 2013Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218mk, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Why we buy, the science of shopping : updated and revised for the internet, the global consumer and beyond / Paco Underhill. by Underhill, Paco [autor.]. Edition: edición ampliada y revisada .Material type: Text; Literary form: Not fiction ; Audience: General; Language: inglés Publisher: New York : Simon & Schuster Paperbacks, 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / U551w 2009, ... Place hold Request article Add to cart (remove)
		Unconscious branding : how neuroscience can empower (ans inspire) marketing / Douglas Van Praet. by Van Praet, Douglas [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Palgrave Macmillan, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / V217u. Place hold Request article Add to cart (remove)
		Contagious : why things catch on / Jonah Berger. by Berger, Jonah [autor.]. Edition: First Simon & Schuster hardcover edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Simon & Schuster, 2013Online access: Contributor biographical information \| Publisher description \| Sample text Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / B496c. Place hold Request article Add to cart (remove)
		Sport marketing / Bernard J. Mullin, Stephen Hardy, William A Sutton. by Mullin, Bernard James [autor.] \| Hardy, Stephen, 1948- \| Sutton, William Anthony, 1951-. Edition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Champaign, IL : Human Kinetics, 2007Online access: Table of contents only Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M959s. Place hold Request article Add to cart (remove)
		MKTG : student edition / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr., Joseph \| Mcdaniel, Carl. Edition: Seventh. edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Washington D.C.] : South-Wertern Cengage Learning, 2014Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.834 / L218mk 2014, ... Place hold Request article Add to cart (remove)

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