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		Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo. by Gallo Carbajal, Gloria [autor.] \| Narváez Rozo, Alberto [revisión] \| Pertuz Molina, Rodrígo [editor]. Edition: Editor Rodrigo Pertuz Molina.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p. Place hold Request article Add to cart (remove)
		Product placement (emplazamiento de producto) : la publicidad eficaz / Camille Coralie Bouton, Yolanda Yustas. by Coralie Bouton, Camille [autor.] \| Yustas, Yolanda. Series: Empresas y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C810p. Place hold Request article Add to cart (remove)
		Marketing con ingenio / Jeff Slutsky. by Slutsky, Jeff [autor.] \| Slutsky, Marc. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634m. Place hold Request article Add to cart (remove)
		Publicidad y medios de comunicación / Asociación Nacional de Instituciones Financieras. by Asociación Nacional de Instituciones Financieras - ANIF. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : Anif, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / A537p. Place hold Request article Add to cart (remove)
		Viva la publicidad viva / Jorge Molina Villegas. by Molina Villegas, Jorge [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [s.l.] : Impresiones Gráficas, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v. Place hold Request article Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas. by Clancy, Kevin J, 942- [autor.] \| Shulman, Robert S, 951-. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m. Place hold Request article Add to cart (remove)
		Viva la publicidad viva : cómo hacer publicidad eficaz y eficiente, armada para el mercadeo / Jorge Molina Villegas. by Molina Villegas, Jorge [autor.]. Edition: 2a. edition / actualizada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega ; Politecnico Grancolombiano, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / M722c. Place hold Request article Add to cart (remove)
		Herramientas para segmentar mercados y posicionar productos : Análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura Saigner, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Ediciones Deusto, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez. by Mcdaniel, Carl [autor.] \| Aguilar, María Teresa [traductor] \| Gates, Roger \| Pérez, Luis Alfonso [revisión]. Series: Soluciones empresarialesEdition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados / Carl McDaniel y Roger Gates ; revisión técnica Carlos Mondragón ; traducción Guadalupe Meza Staines. by Mcdaniel, Carl Daley [autor.] \| Gates, Roger Howard, 1942- \| Meza Staines de Gárate, Guadalupe [traductor]. Edition: 6a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M478i. Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		The 22 Immutable Laws of Marketing : violate them at your own risk / Al Ries, Jack Trout. by Ries, Al [autor.] \| Jack, Trout [coautor]. ; Format: electronic available online Language: English Publisher: Estados Unidos de América : HarperCollins Publisher s, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: EBR658.8 / R559i 1994. Place hold Request article Add to cart (remove)
		Viva la publicidad, viva 5 : emoción, síntesis y experiencia interactiva para branding. / Jorge Molina, Andrés Morán. by Molina Valdivieso, Jorge [autor.] \| Morán, Andrés. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Lemoine Editores, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / M722v1 2005. Place hold Request article Add to cart (remove)
		Investigación integral de mercados : decisiones sin incertidumbre / José Nicolás Jany Castro. by Jany Castro, José Nicolás [autor.] \| Solano Arévalo, Lyli [editor]. Edition: 3a. edition / Editora Lily Solano Arévalo.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : McGraw\Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i1 2005. Place hold Request article Add to cart (remove)
		Posicionamiento significativo : incluye la problemática del posicionamiento clásico y su reformulación desde la teoría de los significados / José Antonio París. by París, José Antonio [autor.]. Series: Ciencias económicasMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires Líbryco 2014Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / P232p 2014. Place hold Request article Add to cart (remove)
		Dirección de producto / Luis Sánchez Villa. by Sanchez Villa, Luis [autor]. Series: Cuadernos de documentaciónMaterial type: Text; Format: regular print ; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : ESIC, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.575 / SA194d 2010. Place hold Request article Add to cart (remove)
		Marketing metrics : the manager´s guide to measuring marketing performance / Neil T. Bendle...[y otros 3]. by Bendle, Neil T [autor.] \| Farris, Paul W \| Pfeifer, Phillip E \| Reibstein, David J. Series: : Pearson Business Analytics SeriesEdition: Fourth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: [Estados Unidos] : Pearson Education Inc., 2021Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.802 / M345m 2021. (1 votes) Place hold Request article Add to cart (remove)

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