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		Posicionamiento : el caso latinoamericano : el test de concepto, una herramienta de la investigación cualitativa para disenar una estrategia de posicionamiento / Gloria Gallo Carbajal ; revisión técnica Alberto Narváez Rozo. by Gallo Carbajal, Gloria [autor.] \| Narváez Rozo, Alberto [revisión] \| Pertuz Molina, Rodrígo [editor]. Edition: Editor Rodrigo Pertuz Molina.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.1 / G137p. Place hold Request article Add to cart (remove)
		Marketing para pymes : un enfoque para Latinoamérica / Alejandro Schnarch Kirberg. by Schnarch, Kirberg Alejandro [autor.]. Series: Administración mercadotecniaEdition: Primera edición.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Alfaomega Colombiana, 2013Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S357m. Place hold Request article Add to cart (remove)
		Marketing research / Alvin C. Burns ; Ann Veeck ; Ronald F. Bush. by Burns, Alvin C [autor.] \| Bush, Ronald F \| Veeck, Ann. Edition: Eighth. edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Estados Unidos de América Pearson, 2017Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B967m3 2017 . Place hold Request article Add to cart (remove)
		MKTG / Charles W. Lamb, Joseph F. Hair. Jr., Carl McDaniel. by Lamb, Charles W [autor.] \| Hair, Jr, Joseph F \| Mcdaniel, Carl. Edition: Undécima edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Boston, MA : Cengage Learning, 2018Other title: MKTG 11 : principles of marketing.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / L218m4 2018. Place hold Request article Add to cart (remove)
		Behavioral finance, individual investors, and institutional investors : 2019 level III / CFA Institute. by CFA Institute. Series: CFA® Program CurriculumMaterial type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Virginia, Estados Unidos : Wiley, 2018Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / C245b 2018. Place hold Request article Add to cart (remove)
		Marketing research : methodological foundations / Gilbert A. Churchill. by Churchill, Gibert A [autor.]. Series: The Dryden press series in marketingEdition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Hinsdale, Ill. : The Dryden press, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / CH563m. Place hold Request article Add to cart (remove)
		Análisis de mercados : técnicas cuantitativas / Roland Frank. by Frank, Roland [autor] \| Kuchn,Alfred [autor] \| Massy,William [autor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1969Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F828a. Place hold Request article Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / Al Ries, Jack Trout ; traducción Gloria Presa Ampudia ; revisión técnica Jorge Rodríguez y Rodrguez. by Ries, Al [autor.] \| Presa Ampudia, Gloria [traductor] \| Rodríguez y Rodríguez, Jorge \| Trout, Jack. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.11 / R559p. Place hold Request article Add to cart (remove)
		La exportacion y los mercados internacionales / Francisco Grannell Trias ; prologo de J. L. Artigas Riambau. by Granell Trias, Francisco [autor.]. Series: Biblioteca de direccion ; organizacion y administracion de empresa. Tecnicas de estudios de mercadoEdition: 3a. edition Revisada y puesta al diameter.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 382.1 / G756e. Place hold Request article Add to cart (remove)
		Marketing / por John B. Matthews ...[y otros] ; traducida por Conrad Niell i Sureda. by Matthews, John Bowers [coautor]. Series: Colección ESADE. Estudios de la pequeña y mediana empresaEdition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M438t. Place hold Request article Add to cart (remove)
		Product placement (emplazamiento de producto) : la publicidad eficaz / Camille Coralie Bouton, Yolanda Yustas. by Coralie Bouton, Camille [autor.] \| Yustas, Yolanda. Series: Empresas y gestiónMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Ediciones Pirámide, 2012Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.827 / C810p. Place hold Request article Add to cart (remove)
		Como anticiparse a su competencia / Ian Gordon ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez. by Gordon, Ian [autor.] \| Serna Gómez, Humberto [revisión] \| Villamizar Herrera, Jesús [traductor]. Series: Serie empresarial LegisMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G662c. Place hold Request article Add to cart (remove)
		Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega. by Fischer de la Vega, Laura [autor.] \| Navarro Vega, Alma. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Interamericana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F529i. Place hold Request article Add to cart (remove)
		Relaciones públicas para mercadeo y ventas / David Wragg ; traducción Zulma Ramos Ramírez ; asesoría y revisión técnica Humberto Serna Gómez. by Wragg, David [autor.] \| Ramos Ramírez, Zulma [traductor] \| Serna Gómez, Humberto [revisión]. Series: Fondo editorial legis. Serie empresarialMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Legis Editores, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 659.2 / W393r. Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Implementable marketing research / Alan Mercer. by Mercer, Alan [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M554i. Place hold Request article Add to cart (remove)
		Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez ; revisión técnica Marcela Benassini Félix. by Weiers, Ronald M [autor.] \| Benassini Félix, Marcela \| Rosas Sánchez, Rosa María [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall\Hispanoamericana, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / W418i. Place hold Request article Add to cart (remove)
		Marketing mix : conceptos, estrategias y aplicaciones / dir. Claudio L. Soriano Soriano. by Soriano Soriano, Claudio L [director]. Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, S.A., 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m. Place hold Request article Add to cart (remove)
		La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt. by Barabba, Vincent P [autor.] \| Angstadt, Michel [translator] \| Zaltman, Gerald. Series: Serie McGraw Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v. Place hold Request article Add to cart (remove)

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