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		Mapas estratégicos : como convertir los activos intangibles en resultados tangibles / Robert S. Kaplan, David P. Norton ; traducido por Carlos Ganzinelli. by Kaplan, Robert S [autor.] \| Ganzinelli, Carlos [traductor] \| Norton, David P, 1941-. Series: Harvard business pressMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Gestión 2000, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / K172m, ... Place hold Request article Add to cart (remove)
		La prepararación del plan de marketing / David Parmerlee; translator Isabel Murillo. by Parmerlee, David [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P254p. Place hold Request article Add to cart (remove)
		Checklists claves para marketing directo : 99 checklists probadas para ahorrar tiempo, recortar gastos e incentivar la respuesta diercta / John Stockwell, Henry Shaw ; traducción de Isabel Murillo. by Stockwell, John - Shaw, Henry - Murillo, Isabel [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S866c. Place hold Request article Add to cart (remove)
		ISO 9000 : 2000 : calidad en los servicios / Andrés Senlle, Eduardo Martínez, Nicolás Martínez. by Senlle, Andrés [autor.] \| Martínez, Eduardo \| Martínez, Nicolás. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.568 / S474c. Place hold Request article Add to cart (remove)
		Manual del director comercial / José Angel Olmedo Alonso. by Olmedo Alonso, José Angel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / O511m. Place hold Request article Add to cart (remove)
		Invertir y ganar en la bolsa / Patricia Crespo. by Crespo, Patricia [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.678 / C921i. Place hold Request article Add to cart (remove)
		Una queja es un regalo : utilizar el feedback de los clientes como arma estratégica / Janelle Barlow, Claus Moller ; traducción de Ana García Bertrán. by Barlow, Janelle [autor.] \| Moller, Claus [coautor]. Edition: 3 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B258q. Place hold Request article Add to cart (remove)
		Construir marcas poderosas / David A. Aaker. by Aaker, David A [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111c, ... Place hold Request article Add to cart (remove)
		Gestión del estrés : cómo optimizar su rendimiento y mejorar su calidad de vida / Janelle M. Barlow. by Barlow, Janelle M [autor.]. Edition: 2 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.382 / B258g, ... Place hold Request article Add to cart (remove)
		Merchandising teoría, práctica y estrategia / Ricardo Palomares Borja. by Palomares Borja, Ricardo [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.87 / P181m. Place hold Request article Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David Allen Aaker ; prólogo de Roberto Marcos Álvarez del Blanco. Series: Colección Management DeustoEdition: 1a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 659.11 / A111e, ... Place hold Request article Add to cart (remove)
		Finanzas para directivos de marketing / Eliseu Santandreu. by Santandreu, Eliseu [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.15 / S232f. Place hold Request article Add to cart (remove)
		Análisis técnico bursátil / Oscar Elvira, Xavier Puig. by Elvira, Oscar [autor.] \| Puig, Xavier [coautor]. Edition: 8 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 332.63222 / E519a. Place hold Request article Add to cart (remove)
		Métodos cuantitativos para la toma de decisiones / Daniel Serra de la Figuera. by Serra de la Figuera, Daniel [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestión 2000, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4034 / S487m. Place hold Request article Add to cart (remove)
		La organización focalizada en la estrategia : cómo implementar el balanced scorecard / Robert S. Kaplan, David P Norton. by Kaplan, Robert S [autor.] \| Norton, David P. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestion 2000, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / K172o. Place hold Request article Add to cart (remove)
		La empresa : un striptease / Alfonso Durán-Pich. by Durán-Pich, Alfonso [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / D948e. Place hold Request article Add to cart (remove)
		Manual del pequeno saboteador : cómo manejar a los enemigos internos de la empresa / Marco Von Munchhausen, Hermann Scherer ; Esther Poblete, traductor. by Münchhausen, Marco Von [autor.] \| Iipoblete, Esther \| Scherer, Hermann. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: German Publisher: [Madrid] : Gestión 2000, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / M686m. Place hold Request article Add to cart (remove)
		Alignment : cómo alinear la organización a la estrategia a través del balanced scorrecard / Robert S. Kaplan, David P. Norton. by Kaplan, Robert S [autor.] \| Norton, David P, 1941-. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Gestión 2000, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / K172a. Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)

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