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Los consumidores del Siglo XXI / María Luisa Solé Moro.

by Solé Moro, María Luisa [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : ESIC Editorial, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S685c.

Historias fabulosas del marketing / Ignacio Soret lol Santos ; ilustraciones por Laura Soret Madolell.

by Soret lol Santos, Ignacio [autor.] | Soret Madolell, Laura [ilustrador].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Escuela Superior de Gestión Comercial y Marketing, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S713h.

Conceptos modernos de administracion de compras : una nueva visión de las negociaciones entre proveedores y compradores / Alberto Montoya Palacio.

by Montoya Palacio, Alberto, 1951- [autor.] | Ujfalussy F., Peter [editor].

Edition: Edición Peter Ujfalussy F.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.72 / M798c, ...

Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin.

by Dvoskin, Roberto [autor.].

Series: Management. MasterMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f.

Comercialización y retailing : distribución comercial aplicada / María Dolores de Juan Vigaray.

by Juan Vigaray, María Dolores De [autor] | Fayerman Aragón,David.

Series: Comercio ; 339Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pearson Educación S.A., 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.84 / D278c.

Un buen servicio ya no basta : más allá de la excelencia en el servicio / Leonard L. Berry.

by Berry, Leonard L [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b.

Sun tzu estrategias para ventas : cómo usar el arte de la guerra para construir relaciones duraderas con los clientes / Gerald A. Michaelson, Steven W. Michaelson ; traducción Karla Ivonne Sainz de la Pena Alcocer.

by Michaelson, Gerald A [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.85 / M621s.

Medios, tecnologías y consumidores : perspectivas de mercado / Marta Lucía Restrepo Torres.

by Restrepo Torres, Marta Lucia [autor.] | Universidad Del Rosario. Facultad de Administración.

Series: Colección textos de administración y negociosEdition: 1a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Editorial Universidad del Rosario, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / R436m, ...
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Experiential marketing / Bernd H. Schmitt ; traducción Carmen Torrente Martínez.

by Schmitt, Bernd [autor.] | Torrente Martínez, Carmen.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S355e. Not available: Biblioteca CESA: Lost (1).

Con premio incluido : la próxima gran idea de marketing / Seth Godin ; traductora Gisela D. Mercado Weage.

by Godin, Seth [autor.] | Mercado Weage, Gisela D [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / G585c, ...

Cómo piensan los consumidores : lo que nuestros clientes no pueden decirnos y nuestros competidores no saben / Gerald Zaltman ; traducción María Isabel Merino.

by Zaltman, Gerald, 1938- [autor.] | Merino, María Isabel [traductor].

Series: Empresa activa Urano | Nuevos paradigmas UranoMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona : Ediciones Urano, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8342 / Z22c, ...

Fusión perfecta : neuromarketing : seducir al cerebro con inteligencia para ganar en tiempos exigentes / Roberto Álvarez del Blanco ; prólogo Russell Winer.

by Álvarez Del Blanco, Roberto Marcos [autor.] | Winer, Russell S, 1951- [prólogo].

Edition: 2a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Financial Times/Prentice Hall, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.80019 / A473n, ...

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, Paul J [autor.] | Olson, Jerry C.

Edition: Edición 8.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : McGraw-Hill/Irwin, 2008Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / P478c, ...

Consumer behavior : buying, having and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Edition: Eighth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Pearson Prentice Hall, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

La nueva era del marketing : publicidad marketing y medios bajo el control del consumidor / Christopher Vollmer ; traducción Yolanda Espinosa Cervantes.

by Vollmer, Christopher [autor.] | Espinosa Cervantes, Yolanda [traductor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 2009Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / V924n.

Buyology : verdades y mentiras de por qué compramos / Martin Lindstromm.

by Lindström, Martin, 1970- [autor.].

Edition: 3a. edición.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Gestion 2000, 2009Publisher: [Madrid] : [s.e.], 2009Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L753b, ...

Así se manipula al consumidor : cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas / Martin Lindstrom.

by Lindström, Martin, 1970- [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : Gestión 2000, 2011Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.843 / L753a.

Marketing contemporáneo / David L. Kurtz; Guadalupe Meza Staines, traductora.

by Kurtz, David L [autor.] | Meza Staines, Guadalupe.

Edition: 15ta edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Cengage Learning, 2011Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K969m, ...

Principles of marketing / Harold Howard Maynard And Theodore N. Beckman.

by Maynard, Harold Howard [autor.] | Beckman, Theodore N, 1894-.

Edition: 4a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Ronald Press, 1962Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M471p.

Las actitudes y el efecto de atracción / Gabriel Pérez Cifuentes.

by Pérez Cifuentes, Gabriel [autor.].

Series: Serie Tesis DoctoralesMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Uniandes, 2008Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / P438a.

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