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La esencia del marketing / Guillermo D'Andrea.

by D'andrea, Guillermo [autor.].

Series: Colección 30 anos. Universidad AustralMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Temas Grupo, 2010Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D197e 2010.

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Hooked : how to build habit\forming products / Nir Eyal with Ryan Hoover.

by Eyal, Nir [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Portfolio/Penguin, 2014Copyright date: ©2014Publisher: [California] : [s.e.], 2014Other title: How to build habit\forming products.Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / E915h 2014.

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Marketing an Introduction 3/E / Philip Kotler.

by Kotler, Philip.

Material type: Film Film; Type of visual material: videorecording ; Audience: Specialized; Language: English Publisher: [Washington D.C.] : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / K87m 1993, ...

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  • Colegio de Estudios Superiores de Administración - CESA
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