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		Consumer behavior / John C. Mowen, Michael Minor. by Mowen, John C [autor.] \| Minor, Michael, 1950-. Edition: Fifth edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / M936c. Place hold Request article Add to cart (remove)
		The loyalty link : how loyal employees create loyal customers / Dennis G. McCarthy. by Mccarthy, Dennis G [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Wiley, 1997Online access: Contributor biographical information \| Publisher description \| Table of Contents Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / M116l. Place hold Request article Add to cart (remove)
		Marketing / Joel R. Evans, Barry Berman. by Evans, Joel R [autor.] \| Berman, Barry. Edition: Seventh edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / E924m. Place hold Request article Add to cart (remove)
		Marketing radical : desde Harvard hasta Harley\Davidson, lecciones de diez organizaciones que rompieron las reglas y triunfaron en grande / Sam Hill y Glenn Rifkin ; traducción Adriana de Hassan. by Hill, Sam [autor.]. Edition: Edición María Lucrecia Monares.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona ; Bogotá : Grupo Editorial Norma, 1999Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / H648m. Place hold Request article Add to cart (remove)
		Introducción a la microeconomía : comportamientos, intercambio y mercados / Miguel Cuerdo Mir, Ma. Teresa Freire Rubio. by Cuerdo Mir, Miguel [autor.] \| Freire Rubio Maria Teresa. Series: Colección UniversidadEdition: 2a. edition / Revisada.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 330.1 / C965i. Place hold Request article Add to cart (remove)
		Marketing relacional / Carmen Barroso Castro, Enrique Martn Armario. by Barroso Castro, Carmen [autor.] \| Armario, Enrique Martín. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Esic Editorial, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / B277m, ... Place hold Request article Add to cart (remove)
		Marketing strategy and management / Michael J Baker. by Baker, Michael John, 1935- [autor.]. Series: Macmillan bussinessEdition: Third edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan Press, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m. Place hold Request article Add to cart (remove)
		Lo que le gusta a los clientes de su marca / David Freemantle ; traducción María Elena Aparicio Aldazabal. by Freemantle, David [autor.] \| Aparicio Aldazabal, María Elena [traductor]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Deusto, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / F855l. Place hold Request article Add to cart (remove)
		Un buen servicio ya no basta : cuatro principios del servicio excepcional al cliente / Leonar L. Berry ; traducción Adriana de Hassan. by Berry, Leonard L [autor.] \| Hassan, Adriana de [traductor]. Edition: Edición Armando Bernal, Lucrecia Monárez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Barcelona ; Santafé de Bogotá : Norma, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / B534b. Place hold Request article Add to cart (remove)
		Marketing Management : a relationship marketing perspective / Cranfield School of Management. by Cranfield School Of Management. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: [London] : MacMillan Business, 2000Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C891m. Place hold Request article Add to cart (remove)
		Principios y práctica de marketing / Richard H. Buskirk ; traducido por Fernando Urizar. by Buskirk, Richard H [traductor]. Series: Colección GestionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 1965Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B959p. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : enfoque América Latina / Rolando Arellano. by Arellano Cueva, Rolando [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw\Hill, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / A678c. Place hold Request article Add to cart (remove)
		El cliente manda : la importancia de las cadenas de abastecimiento en la satisfacción de sus necesidades / Roger D. Blackwell y Kristina Stephan ; traducción Adriana de Hassan. by Blackwell, Roger D [autor.] \| Bonnett Vélez, Fabián [editor] \| Hassan, Adriana de [traductor] \| Stephan, Kristina. Edition: Edición Fabián Bonnett Vélez.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / B636c, ... Place hold Request article Add to cart (remove)
		CRM : cómo implementar y beneficiarse de la gestión de las relaciones con los clientes :(Customer Relationship Management) / Jay Curry con Adam Curry ; traducido por Carlos Ganzinelli. by Curry, Jay [autor.] \| Curry, Adam \| Ganzinelli, Carlos [traductor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bilbao : Ediciones Gestión 2000, 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / C976c, ... Place hold Request article Add to cart (remove)
		El espíritu del nuevo consumidor : actitudes, comportamientos y preferencias de los e\clientes / Laurie Windham con la colaboración de Ken Orton. by Windham, Laurie [autor.] \| Orton, Ken. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bilbao : Deusto, 2002Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / W764e. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio a clientes / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / T879s. Place hold Request article Add to cart (remove)
		Sentimientos : la excelencia en el servicio clínicas y hospitales / John Tschohl. by Tschohl, John [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Minneapolis, MN : Service Quality Institute, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / T879e. Place hold Request article Add to cart (remove)
		Le role de < l'expérience esthétique > dans la perception du produit de luxe et du produit d'art / Bruno Godey, Joelle Lagier. by Godey, Bruno [autor.] \| Lagier, Joelle [coautor]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: French Publisher: Rouen, Francia : Ecole Supérieure de Commerce de Rouen, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / G582r. Place hold Request article Add to cart (remove)
		Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois y Alex Rovira Celma ; editor Andrés Otero ; prólogo Verrieres\Le\Buisson y Guillermo Cisneros. by Dubois, Bernard [autor.] \| Cisneros Garrido, Guillermo [prólogo] \| Le-Buisson, Varrieres- [prólogo] \| Otero, Andrés [editor] \| Rovira Celma, Alex, 1969-. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: French Publisher: Madrid : Prentice Hall, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / D815c. Place hold Request article Add to cart (remove)

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