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Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker ; George S. Day ; traducción Julio Coro Pando ; revisión Fernando Javier Cervantes Aldana.

by Aaker, David A [autor.] | Cervantes Aldana, Fernando Javier | Coro Pando, Julio S [traductor] | Day, George S.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Nueva Editorial Interamericana, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / A111i.

The new marketing / Richard Brookes.

by Brookes, Richard, 1945- [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Aldershot (England) : Gower, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n.

Marketing : an introductory text / Michael J Baker.

by Baker, Michael John [autor.].

Edition: 3d edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : Macmillan, 1979Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B168m.

La nueva mercadotecnia / Richard Brookes ; traducción Robert A. Haas.

by Brookes, Richard [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / B872n.

Introducción a la investigación de mercados / Laura Fischer de la Vega, Alma Navarro Vega.

by Fischer de la Vega, Laura [autor.] | Navarro Vega, Alma.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Interamericana, 1985Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / F529i.

Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción : Jaime Gómez Mont Araiza.

by Schiffman, Leon G [autor.] | Kanuk, Leslie Lazar.

Edition: 3a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S333c.

Implementable marketing research / Alan Mercer.

by Mercer, Alan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : Prentice Hall, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M554i.

Investigación de mercados / Ronald M. Weiers ; traducción Rosa María Rosas Sánchez ; revisión técnica Marcela Benassini Félix.

by Weiers, Ronald M [autor.] | Benassini Félix, Marcela | Rosas Sánchez, Rosa María [traductor].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall\Hispanoamericana, 1986Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / W418i.

Mercadotecnia / Philip Kotler.

by Kotler, Philip [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice Hall, 1989Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

Estrategias de marketing : para momentos de crisis / Joe Marconi ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez.

by Marconi, Joe [autor.] | Serna Gómez, Humberto [rev.] | Villamizar Herrera, Jesús [translator].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M321e.

Marketing research the right way / [Harvard Business School].

by Harvard University. Harvard Business School.

Series: A Harvard Business Review PaperbackMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Harvard Business School Press, c1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M345m.

La voz del mercado : la ventaja competitiva a través del uso creativo de la información del mercado / Vincent P. Barabba, Gerald Zaltman ; traducción Michel Angstadt.

by Barabba, Vincent P [autor.] | Angstadt, Michel [translator] | Zaltman, Gerald.

Series: Serie McGraw Hill de managementMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / B223v.

Investigación de mercados : un enfoque aplicado / Thomas C. Kinnear ; James R. Taylor ; traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado Santana ; revisión técnica Juan Gonzalo Londoño.

by Kinnear, Thomas C [autor.] | Gonzalo Londoño, Juan [revisión] | Rosas Lopetegui, Gloria Elizabeth | Taylor, James R | Tiznado Santana, Marco Antonio.

Edition: Cuarta edición.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557i.

La satisfaccion total del cliente : la estrategia de 25 compañías europeas lideres en calidad de servicio / Jacques Horovitz.

by Horovitz, Jacques [autor.] | Angstadt, Michel | Jurgens Panak, Michele.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw Hill, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.812 / H292s.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Investigación de mercados / David A. Aaker, George S. Day ; traducción Jaime Gómez Mont.

by Aaker, David [autor.] | Day, George S [coautor] | Gómez Mont Araiza, Jaime [traductor].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1989Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / A111i, ...

Mercadeo de servicios profesionales / Philip Kotler.

by Kotler, Philip [autor] | Bloom, Paul [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Bogotá] : LEGIS, 1988,199Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.82 / K874m, ...

Consumer behavior : buying, having, and being / Michael R Solomon.

by Solomon, Michael R [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Boston, MA : Allyn and Bacon, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.834 / S689c.

Breve curso de marketing para mercado abierto / Javier Cordero Ramírez.

by Cordero Ramírez, Javier [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Trillas, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C794b.

Marketing an introduction / Philip Kotler, Gary Armstrong.

by Kotler, Philip [autor.] | Armstrong, Gary [coautor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New Jersey : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874m.

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