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Instrumentos de análisis del marketing estratégico / Biblioteca de Manuales Prácticos de Marketing.

by Mapcal [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Díaz de Santos, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297i.

Dirección de la mercadotecnia : análisis, planeación, implementación y control / Phillip Kotler ; traducción: Eugenia Rosete Solis, Mercedes Córdoba y Magro.

by Kotler, Philip [autor.].

Edition: 7a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : Prentice\Hall Hispanoamericana, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / K874d.

Las tres dimensiones del marketing de servicios : marketing tradicional, marketing interactivo, marketing interno / director de la colección Claudio L. Soriano Soriano.

by Soriano Soriano, Claudio L [autor.].

Series: Biblioteca de Manuales prácticos de MarketingMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Diaz de Santos, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.82 / M297t.

Planeación de mercados : análisis, evaluación, estrategias / John Westwood ; traducción Jesús Villamizar Herrera ; asesoría y revisión técnica Humberto Serna Gómez.

by Westwood, John [autor.] | Serna Gómez, Humberto [revisión] | Villamizar Herrera, Jesús [traductor].

Series: Serie EmpresarialMaterial type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Fondo Editorial Legis, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / W538p.

La clientelización de los mercados : la nueva frontera en la competencia comercial / B. Joseph Pine II ; traducción de Jesús Villamizar Herrera ; revisión técnica de Humberto Serna Gómez ; prólogo de Stan Davis.

by Pine, B. Joseph, II [autor.] | Villamizar Herrera, Jesús [traductor .] | Serna Gómez, Humberto [revisión] | Davis, Stanley M [prólogo ].

Series: : Serie empresarialMaterial type: Text Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1994Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.812 / P649c 1994, ...

Orientación al mercado y competitividad de la empresa / Joan Llonch.

by Llonch Batlló, Joan [autor.].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Escuela de Alta Dirección y Administración, 2000Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / LL792o, ...

Marketing con ingenio / Jeff Slutsky.

by Slutsky, Jeff [autor.] | Slutsky, Marc.

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / S634m.

Investigación integral de mercados : un enfoque operativo / José Nicolas Jany Castro ; revisión técnica Roberto Rosero Hinestroza.

by Jany Castro, José Nicolás [autor.] | Rosero Hinestroza, Roberto [revisión].

Edition: Editora Martha Edna Suárez R.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Santafé de Bogotá : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / J354i.

Mitos del marketing que están matando a los negocios : ¡no siga creyendo en ellos! / Kevin J. Clancy, Robert S. Shulman ; traducción: Roberto A Haas.

by Clancy, Kevin J, 942- [autor.] | Shulman, Robert S, 951-.

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / C587m.

Evaluación de proyectos : análisis y administración del riesgo / Gabriel Baca Urbina.

by Baca Urbina, Gabriel [autor.].

Edition: 2a edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1990Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.404 / B116e.

Marketing research : an applied orientation / Naresh K. Malhotra.

by Malhotra, Naresh K [autor.].

Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Englewood Cliffs, NJ : Prentice Hall, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M249m.

El marketing y su utilidad en la pequeña empresa. / Directora. Avelina Keones.

by Koenes, Avelina [director].

Series: Guías de gestión de la pequeña empresaMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : Ediciones Díaz de Santos, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / M297m.

Marketing research / Peter M. Chisnall.

by Chisnall, Peter M [autor.].

Series: The McGraw\Hill marketing seriesEdition: Fourth edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: London : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Ch542m.

Marketing estratégico / Jean Jacques Lambin ; traducción Salvador Miquek, Antonio Carlos Cuenca.

by Lambin, Jean-Jacques [autor.].

Edition: 3 edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1995Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / L224m.

Marketing management : analysis, planning, implementation and control / Phillip Kotler.

by Kotler, Philip [autor.].

Series: Prentice\Hall International series in MarketingEdition: Ninth edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: Upper Saddle River, NJ : Prentice\Hall, 1997Availability: Items available for loan: Biblioteca CESA (1)Call number: R658.8 / K874mt.

Ventas : conceptos, planificación y estrategias / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro ; translator Alfredo Anton Moreno.

by Stanton William J [autor.] | Anton Moreno, Alfredo [traductor] | Buskirk, Richard H | Spiro, Rosann L.

Edition: 9a edition.Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill Interamericana, 1997Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.81 / S792v 1995, ...

Como se hace un plan estratégico : la teoría del marketing estrategico / Francisco Abascal Rojas.

by Abascal Rojas, Francisco [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1994Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / A116c.

Como se hace un plan estrategico : modelo de desarrollo en una empresa / Francisco Abascal Rojas.

by Abascal Rojas, Francisco [autor.].

Series: Colección UniversidadMaterial type: Text Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Editorial Esic, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.11 / A118c.

Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel ; traducción de Adolfo Deras Quiñónez.

by Lamb, Charles W [autor.] | Hair, Jr, Joseph F | McDaniel, Carl | Deras Quiñónez, Adolfo [traductor .].

Edition: 4a edición .Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : International Thomson Editores, 1998Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.834 / L218m 1998, ...

Marketing research : an applied approach / Thomas C. Kinnear, James R Taylor.

by Kinnear, Thomas C, 1943- [autor.] | Taylor, James R. (James Ronald), 1938-.

Series: McGraw\Hill series in marketingEdition: Third edition.Material type: Text Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: English Publisher: New York : McGraw\Hill, 1987Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / K557m.

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