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		Creatividad & marketing : el libro que contiene la Regla Heurística / Roberto Dualibi, Harry Simonsen ; traducción Consuelo Salamanca de Santamaría ; revisión técnica Jan Edward Stornfelt. by Dualibi, Roberto [autor.] \| Salamanca de Santamaría, Consuelo [traductor] \| Simonsen, Harry \| Stornfelt, Jan Edward [revisión]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : Editoria McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D812c. Place hold Request article Add to cart (remove)
		Ventas al por mayor y distribución f sica / Kenneth A. Ertel ; Lawrence A. Wash ; traducción Roberto Andrés Haas García ; revisión Jorge Rodrg̕uez. by Ertel, Kenneth A [autor.] \| Dorr, Eugene L [editor] \| Hass García, Roberto Andrés [traductor] \| Rodrg̕uez, Jorge, 1875- [revisión] \| Walsh, Lawrence A. Series: Curso práctico de mercadotecnia McGraw\Hill ; 8Edition: 2a edition / Editor Eugene L Dorr.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : McGraw\Hill, 1983Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.78 / E734v. Place hold Request article Add to cart (remove)
		La entrevista productiva y creativa / Mauro Rodriguez Estrada. by Rodríguez Estrada Mauro [autor.] \| Martin Del Campo, Leonora \| Treviño, Raquenel. Series: El arte de negociarMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw Hill, 1993Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3112 / R696e. Place hold Request article Add to cart (remove)
		El arte de hablar en reuniones / Mauro Rodríguez Estrada. by Rodríguez Estrada Mauro [autor.]. Series: El arte de negociarMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México ; Santafé de Bogotá : McGraw Hill, 1996Availability: Items available for loan: Biblioteca CESA (1)Call number: 808.51 / R696a. Place hold Request article Add to cart (remove)
		Cómo gerenciar la transformación hacia la calidad total / Thomas H. Berry , traducción Gloria Elizabeth Rosas Lopetegui, Marco Antonio Tiznado ; revisión técnica Ricardo Matamala Senor. by Berry, Thomas H [autor.] \| Matamala Señor, Ricardo [editor] \| Rosas Lopetegui, Gloria Elizabeth [traductor] \| Tiznado Santana, Marco Antonio [traductor]. Edition: Editora Luz M. Rodríguez A.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.568 / B534c, ... Place hold Request article Add to cart (remove)
		Introducción a los negocios / David J. Rachman ... [y otros] ; traducción Augusto Alvarez Collazos ; revisión técnica Juan Gonzalo Londoño Jaramillo, Francisco Ramos, Juan Carlos Hernández López. by Hernández López, Juan Carlos [autor.] \| Alvarez Collazos, Augusto [traductor] \| Londoño Jaramillo, Juan Gonzalo \| Rachman, David J \| Ramos, Francisco, 1954-. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Santafé de Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / R119i. Place hold Request article Add to cart (remove)
		El marketing como arma competitiva : cómo asignar prioridades a los recursos comerciales / Tomás Alfaro Drake. by Alfaro Drake, Tomás, 1951- [autor.]. Series: Serie McGraw\Hill de managementMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / A385m, ... Place hold Request article Add to cart (remove)
		Dirección de marketing : fundamentos y software de aplicaciones / Ildefonso Grande Esteban. by Grande Esteban, Ildefonso [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / G751d. Place hold Request article Add to cart (remove)
		Just\in\time : una estrategia fundamental para los jefes de producción / Peter J. O'Grady ; prólogo Pedro Nueno Iniesta ; traducción: Instituto Internacional de Finanzas. by O'grady, Peter J [autor.]. Series: McGraw\Hill de ManagementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.5001 / O879j. Place hold Request article Add to cart (remove)
		Prácticas administrativas / María Angeles Mata Medina, Soledad López Barra, Manuel Eugenio Ruíz Otero. by Mata Medina, María Angeles [autor.] \| López Barra, Soledad. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: [Madrid] : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4001 / M425p. Place hold Request article Add to cart (remove)
		Alianzas estrategicas : el caso de General Motors e IBM / Joseph L. Badaracco ; traducción José Real Gutierrez. by Badaracco, Joseph L [autor.] \| Real Gutiérrez, José [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.0072 / B132a. Place hold Request article Add to cart (remove)
		Política de precios para hacer rentables las decisiones / Kent B. Monroe ; traducción Carmen Berne, Enrique Giner ; revisión técnica Manuel Espitia. by Monroe, Kent B [autor.] \| Berne, Carmen [traductor] \| Espitia, Manuel [revisión] \| Giner, Enrique [traductor]. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Santafé de Bogotá : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.816 / M753p. Place hold Request article Add to cart (remove)
		La renovación de las empresas a través del camino crítico / Michael Beer, Russell A. Eisenstat, Bert Spector ; traducción Francisco Ortíz Chaparro. by Beer, Michael [autor.] \| Eisenstat, Russell A, 1955- \| Ortíz Chaparro, Francisco [traductor] \| Spector, Bert. Series: Serie McGraw\Hill de managementMaterial type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid ; Buenos Aires : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / B415r. Place hold Request article Add to cart (remove)
		Japón al alcane de su mano / traductor Guadalupe Meza Staines. by Lafayette de Mente, Boye [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / M549j. Place hold Request article Add to cart (remove)
		Cómo hacer negocios con los japoneses : una guía completa de las costumbres y prácticas de negocios japonesas / Boye de Mente. by De Mente, Boye [autor.] \| Meza Staines, Guadalupe. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.409 / M549c. Place hold Request article Add to cart (remove)
		En la reestructuración actual de las empresas, los empleados son primero : los esfuerzos en ingeniería, en mercadotecnia, en el servicio al cliente, no son suficientes / Charles Garfield ; traducción: Rosa María Rosas. by Garfield, Charles A [autor.]. Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw\Hill, 1992Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / G231e. Place hold Request article Add to cart (remove)
		Introducción a la investigación de operaciones / Frederick S. Hillier, Gerald J. Lieberman ; traducción de Marcia González Osuna. by Hillier, Frederick S [autor.] \| González Osuna, Marcia [traductor] \| Lieberman, Gerald J [coautor]. Edition: 5 edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : McGraw-Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4034 / H654i. Place hold Request article Add to cart (remove)
		El comportamiento humano en el trabajo : comportamiento organizacional / Keith Davis, John W. Newstrom ; traductora Rosa Ma. Rosas Sánchez ; revisor técnico Jaime R. Palavicini Esponda. by Davis, Keith, 1918- [autor.] \| Newstrom, John W \| Palavicini Esponda, Jaime R \| Rosas Sánchez, Rosa María [traductor]. Edition: 3a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Santafé de Bogotá : McGraw\Hill, 1991Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / D261c. Place hold Request article Add to cart (remove)
		Administración de personal y recursos humanos / William B. Werther, Keith Davis ; traducción y adaptación Joaquín Mejía Gómez ; revisión técnica Alberto Núñez Mendoza. by Werther, William B [autor.] \| Davis, Keith, 1918- \| Mejía Gómez, Joaquín [traductor] \| Núñez Mendoza, Alberto. Edition: 2a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México ; Bogotá : McGraw\Hill, 1988Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.3 / CH532a. Place hold Request article Add to cart (remove)

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