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		Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez. by Mcdaniel, Carl [autor.] \| Aguilar, María Teresa [traductor] \| Gates, Roger \| Pérez, Luis Alfonso [revisión]. Series: Soluciones empresarialesEdition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Zikmund, William G [autor.] \| Benassini Félix, Marcela \| Parres Cárdenas, Concepción Verania De \| Sánchez Carrión, Miguel Angel [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ... Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. by Malhotra, Naresh K [autor.]. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo. by Lambin, Jean-Jacques, 1933- [autor.] \| Cedillo, Mark [traductor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin. by Dvoskin, Roberto [autor.]. Series: Management. MasterMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f. Place hold Request article Add to cart (remove)
		No piense en color rosa / Lisa Johnson, Andrea Learned. by Johnson, Lisa [autor.] \| Learned, Andrea. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / J661n. Place hold Request article Add to cart (remove)
		Investigación de mercados / Carl McDaniel y Roger Gates ; revisión técnica Carlos Mondragón ; traducción Guadalupe Meza Staines. by Mcdaniel, Carl Daley [autor.] \| Gates, Roger Howard, 1942- \| Meza Staines de Gárate, Guadalupe [traductor]. Edition: 6a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M478i. Place hold Request article Add to cart (remove)
		Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Place hold Request article Add to cart (remove)
		Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros]. by Cerviño Fernández, Julio [autor.] \| González Vázquez, Encarnación [coordinador] \| González, Elisa Alén [coordinador] \| Posada, Juan Luis [editor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ... Place hold Request article Add to cart (remove)
		Análisis estructural de sectores estratégicos / Luis Fernando Restrepo Puerta, Hugo Alberto Rivera Rodríguez. by Restrepo Puerta, Luis Fernando [autor.] \| Rivera Rodríguez, Hugo Alberto. Series: Colección lecciones facultad de administracionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Centro Editorial Universidad del Rosario, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / R436a. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Enrique Palos Báez, Francisco Javier Dávila Martínez. by Stanton William J [autor.] \| Dávila Martínez, Francisco Javier [traductor] \| Etzel, Michael J \| Palos Baéz, Enrique [traductor] \| Walker, Bruce J. Edition: 13a edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García. by Rabadán Anta, Rafael [autor.]. Series: Economía y empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t. Place hold Request article Add to cart (remove)
		Marketing para adolescentes / Teresa Pintado Blanco. by Pintado Blanco, Teresa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide ; ESIC Ediorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P659m. Place hold Request article Add to cart (remove)
		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia : Un enfoque latinoamericano / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F363m, ... Place hold Request article Add to cart (remove)

		Investigación de mercados contemporánea / Carl McDaniel, Roger Gates ; traducción María Teresa Aguilar ; revisión técnica Luis Alfonso Pérez. by Mcdaniel, Carl [autor.] \| Aguilar, María Teresa [traductor] \| Gates, Roger \| Pérez, Luis Alfonso [revisión]. Series: Soluciones empresarialesEdition: 4a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 1999Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M478i, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Investigación de mercados / William G. Zikmund ; traducción Miguel Angel Sánchez Carrión, Concepción Verania de Parres Cárdenas ; revisión técnica Marcela Benassini Félix. by Zikmund, William G [autor.] \| Benassini Félix, Marcela \| Parres Cárdenas, Concepción Verania De \| Sánchez Carrión, Miguel Angel [traductor]. Edition: 6a edition.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Prentice\Hall Hispanoamericana, 1998Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / Z64i. Place hold Request article Add to cart (remove)
		101 estrategias de negocios y de marketing : las mejores estrategias para alcanzar el éxito empresarial en épocas turbulentas y competitivas / José Maria Ferre Trenzano. by Ferré Trenzano, José María [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Deusto, 2002Publisher: [s.l.] : [s.e.], 2002Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.4012 / F368e, ... Place hold Request article Add to cart (remove)
		Investigación de mercados : un enfoque aplicado / Naresh K. Malhotra ; traducción: José Francisco Javier Dávila Martínez, Magda Elizabeth Treviño Rosales. by Malhotra, Naresh K [autor.]. Edition: 4a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : Pearson Education, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249i1 2004, ... Not available: Biblioteca CESA: Damaged (1). Place hold Request article Add to cart (remove)
		Marketing estratégico / Jean Jacques Lambin ; traductor Mark Cedillo. by Lambin, Jean-Jacques, 1933- [autor.] \| Cedillo, Mark [traductor.]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: Madrid : ESIC Editorial, 2003Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / L224m, ... Place hold Request article Add to cart (remove)
		Marketing / Philip Kotler ... [y otros] ; traducción de Clara Eugenia Rivera Rodríguez, María de Ancos Rivera ; revisión técnica Andrés Ibanez Tardel. by Kotler, Philip [autor.] \| Armstrong, Gary \| Cámara Ibánez, Dionisio \| Cruz Roche, Ignacio \| Rivera Rodríguez, Clara Eugenia [traductor .] \| Ancos Rivera, María de [traductor .] \| Ibañez Tardel, Andrés [revisión .]. Edition: 10a. edición .Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : Pearson Educación, Prentice Hall, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / K874m 2004, ... Not available: Biblioteca CESA: Lost (1). Place hold Request article Add to cart (remove)
		Investigación de mercados / Gerald Zaltman, Philip C. Burger ; traducido por Conrad Niell. by Zaltman, Gerald [autor.] \| Burger, Philip [coautor]. Series: Tecnicas de marketing ; 5Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Hispano Europea, 1980Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / Z22i, ... Place hold Request article Add to cart (remove)
		Fundamentos de marketing : teoría y experiencia / Roberto Dvoskin. by Dvoskin, Roberto [autor.]. Series: Management. MasterMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Buenos Aires : Granica, 2007Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / D988f. Place hold Request article Add to cart (remove)
		No piense en color rosa / Lisa Johnson, Andrea Learned. by Johnson, Lisa [autor.] \| Learned, Andrea. Series: GerenciaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Bogotá : Grupo Editorial Norma, 2005Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8342 / J661n. Place hold Request article Add to cart (remove)
		Investigación de mercados / Carl McDaniel y Roger Gates ; revisión técnica Carlos Mondragón ; traducción Guadalupe Meza Staines. by Mcdaniel, Carl Daley [autor.] \| Gates, Roger Howard, 1942- \| Meza Staines de Gárate, Guadalupe [traductor]. Edition: 6a edición .Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: México : International Thomson Editores, 2005Online access: Recurso digital Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / M478i. Place hold Request article Add to cart (remove)
		Herramientas para segmentar mercados y posicionar productos : análisis de información cuantitativa en investigación comercial / Ramón Pedret, Laura sagnier, Francesc Camp. by Pedret, Ramón [autor.] \| Camp, Francesc \| Sagnier, Laura. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Barcelona : Ediciones Deusto, 2003Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / P371h, ... Place hold Request article Add to cart (remove)
		Casos de dirección de marketing / coordinadoras Encarnación González Vázquez, Elisa Alén González ; autores de los casos Julio Cervino Fernández ... [y otros]. by Cerviño Fernández, Julio [autor.] \| González Vázquez, Encarnación [coordinador] \| González, Elisa Alén [coordinador] \| Posada, Juan Luis [editor]. Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publisher: Madrid : Prentice Hall, 2005Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.802 / C341c, ... Place hold Request article Add to cart (remove)
		Análisis estructural de sectores estratégicos / Luis Fernando Restrepo Puerta, Hugo Alberto Rivera Rodríguez. by Restrepo Puerta, Luis Fernando [autor.] \| Rivera Rodríguez, Hugo Alberto. Series: Colección lecciones facultad de administracionMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Bogotá : Centro Editorial Universidad del Rosario, 2006Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.4012 / R436a. Place hold Request article Add to cart (remove)
		Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción de Enrique Palos Báez, Francisco Javier Dávila Martínez. by Stanton William J [autor.] \| Dávila Martínez, Francisco Javier [traductor] \| Etzel, Michael J \| Palos Baéz, Enrique [traductor] \| Walker, Bruce J. Edition: 13a edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Original language: English Publisher: México : McGraw-Hill, 2004Availability: Items available for loan: Biblioteca CESA (4)Call number: 658.8 / S792f, ... Place hold Request article Add to cart (remove)
		Diferenciarse o morir : cómo sobrevivir en un entorno competitivo de alto riesgo / Jack Trout con Steve Rivkin. by Trout, Jack [autor.] \| Peralba, Raúl [editor] \| Río, Raúl G. Del [editor] \| Rivkin, Steve. Series: Serie McGraw\Hill de managementEdition: Edición internacional Raúl Peralba y Raúl G del Río.Material type: Text festschrift ; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Original language: English Publisher: Madrid : McGraw\Hill, 2001Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / T859d, ... Place hold Request article Add to cart (remove)
		Técnicas cualitativas para investigación de mercados / Rafael Rabadán Anta, Manuel Ato García. by Rabadán Anta, Rafael [autor.]. Series: Economía y empresaMaterial type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Pirámide, 2003Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.83 / R112t. Place hold Request article Add to cart (remove)
		Marketing para adolescentes / Teresa Pintado Blanco. by Pintado Blanco, Teresa [autor.]. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: Madrid : Ediciones Pirámide ; ESIC Ediorial, 2004Availability: Items available for loan: Biblioteca CESA (1)Call number: 658.8 / P659m. Place hold Request article Add to cart (remove)
		Marketing estratégico / Orville C. Walker ...[y otros]. ; traducción Enrique Palos Báez. by Walker, Orville C [autor.] \| Boyd Jr., Harper W \| Mullins, John \| Larréché, Jean-Claude \| Palos Baéz, Enrique [traductor ]. Edition: 4a. edición.Material type: Text; Literary form: Not fiction ; Audience: General; Language: español Original language: inglés Publisher: México : McGraw-Hill, 2005Availability: Items available for loan: Biblioteca CESA (3)Call number: 658.8 / W177m 2005, ... Place hold Request article Add to cart (remove)
		Marketing research : an applied orientation / Naresh K. Malhotra. by Malhotra, Naresh K [autor.]. Edition: Fifth edition.Material type: Text; Literary form: Not fiction ; Audience: General; Language: English Publisher: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.83 / M249m, ... Place hold Request article Add to cart (remove)
		Manual para elaborar un plan de mercadotecnia : Un enfoque latinoamericano / Ricardo Fernández Valinas. by Fernández Valiñas, Ricardo [autor.]. Edition: 3a edition.Material type: Text; Literary form: Not fiction ; Audience: Specialized; Language: Spanish Publisher: México : International Thomson Editores, 2004Availability: Items available for loan: Biblioteca CESA (2)Call number: 658.8 / F363m, ... Place hold Request article Add to cart (remove)

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