TY  - BOOK
AU  - Gutsche,Jeremy
AU  - Kawasaki,Guy
TI  - Exploiting chaos: 150 ways to spark innovation during times of change 
SN  - 9781592405077
U1  - 658.4063 23
PY  - 2009///
CY  - Nueva York
PB  - Gotham Books
KW  - Innovación empresarial
KW  - Administración
KW  - Aptitud creadora en los negocios
KW  - Guías
KW  - Éxito en los negocios
KW  - Cambio organizacional
KW  - Herramientas
KW  - Estrategias empresariales
KW  - Administración de empresas
KW  - Innovaciones tecnológicas
N1  - Jeremy Gutsche chief Trend Hunter; Incluye notas bibliográficas (268-270); Part 1. A big of history ; Part 2. Culture of revolution ; Part 3. Trend hunting ; Part 4. Adaptive innovation ; Part 5. Infectious messaging
N2  - Did you know that Hewlett-Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but they also reshuffle the deck and change the rules of the game. Exploiting chaos is the ultimate business survival guide for all those looking to change the world. Topics include sparking a revolution, Trend hunting, Adaptive innovation, and infectious messaging
ER  -